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Mindshare LA Brings the Power of “Play” to Santa Monica

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will be held in Santa Monica April 26 th at the V Lounge. Campbell can custom tailor an experience around client and partner goals, and with bigger budgets from sponsorships, Mindshare can create even more epic events. The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu.

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GumGum Sports Names ESPN Veteran To VP Post

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Santa Monica-based GumGum Sports , which develops artificial intelligence (AI)-powered software to help quantify the amount of exposure sponsors are getting from sports sponsorships, has tapped a veteran of ESPN as its newest executive. According to GumGum Sports, it has named Tori Stevens as Senior Vice President of Customer Success.

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Emotional Intelligence Technology To Light Up Santa Monica at 2015 Twilight Concert Series At The Pier

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Light Emotion Data) to the Santa Monica Twilight Concert Series. Utilizing technological innovations spun out of the renowned MIT Media Labs and visual artistry by GMUNK , TrueCar is melding the company’s data analysis and visualization abilities with new, entertainment technology. The TrueCar L.E.D. now to September 10.

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Call Of Duty: Black Ops II Sells $500M In First 24 Hours

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Santa Monica-based Activision Publishing is estimating a sell-through of more than $500M in the first 24 hours of launching Call of Duty: Black Ops II. The company said the numbers came via Chart-Track, retail customer sell-through information and internal company estimates. READ MORE>>.

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MGID: Move to Los Angeles Helped Drive Record Growth

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Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. MGID said it saw a 21.7 MGID said it saw a 21.7 The company also said it benefited from mainstream adoption of native ads. MGID moved to Los Angeles in July.

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Zirx Aims At LA's Parking Problem, After Funding From BMW

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In fact, at least two of ZIRX's initial customers for the on-demand parking--Live Nation and Insomiac--are in the LA area. The announcement of the new service came in conjunction with a strategic investment from BMW, from BMW i Ventures. READ MORE>>.

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Warner Bros. Names Ballard As VP

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said Monday that it has named Thomas Ballard , most recently CEO of Santa Monica-based Transpera, as Senior Vice President of Digital Games. Interactive Entertainment businesses. Burbank-based Warner Bros. According to Warner, Ballard will head up both its Warner Bros. Digital Distribution and Warner Bros.

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