article thumbnail

7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Marketing 114
article thumbnail

7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Customer 146
article thumbnail

10 Tips for Crafting Your Executive Summary

Tech Zulu Event

Your executive summary is essentially the cover letter to your business plan: its goal is to get the reader to check out your business plan and, hopefully, to set up a meeting. Here’s how to write an executive summary with impact: 1. Sure you can get help, but the exercise of creating your executive summary is an important one.

Summary 76
article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Matt’s commitment to re-investing in tech startups is reminiscent to this great Fred Wilson post of “recycling capital. &#. That was a quick meeting!!

article thumbnail

5 Mistakes to Avoid Making With Your Executive Summary

Tech Zulu Event

I get questions from startup founders about executive summaries all the time. I answered some of those questions in a previous post, Crafting Your Executive Summary , so I won’t rehash them here. Here’s what not to do when crafting your executive summary. They range from “what should I include?” to “how long should it be?”

Summary 40
article thumbnail

4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Status of the solution.