socalTECH

APRIL 3, 2014

Vora is the CEO of Acrolinx, and also had served as entrepreneur-in-residence at Foundational Capital, as well as a VP at Oracle and Adobe. Vora also founded Oblix, which was acquired by Oracle, and sits on the boards of Get Satisfaction and NextPrinciples, among other positions.

Oracle 140

Oracle Satisfaction Pasadena Software Development 140

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

socalTECH

OCTOBER 19, 2011

San Diego-based MeLLmo , the developer of the Roambi mobile business analytics software, said today that it has opened up an office in Shanghai, to support the Greater China market. MellMo said the office will serve its customers in the region in the retail, automotive, pharmaceuticals and consumer technology industries.

Oracle 154

Oracle San Diego Mobile Software 154

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Exposure is another key ingredient.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

InfoChachkie

AUGUST 18, 2011

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204

eHarmony Media Oracle Commerce 204

Startup Professionals Musings

AUGUST 19, 2023

These leaders not only recognize team members who have high potential, but they willingly and selflessly customize their coaching to what these special protégés really need. Larry Ellison (Oracle) preferred a candidate who had accomplished something genuinely difficult over one with formal qualifications.

Oracle 94

Oracle Organization Examples Coach 94

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. So the startups tend to focus on totally new customers.

Startup 376

Startup Framework Marketing Customer 376

socalTECH

JANUARY 2, 2015

I''m very interested in seeing how the so-called "marketing cloud" emerges and develops further. There are many silos, and several big players (Adobe, Salesforce, Oracle, etc.), My hunch is data aggregation is key.

Oracle 100

Oracle Southern California Venture Capital Media 100

Both Sides of the Table

APRIL 3, 2014

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. Features don’t win or lose sales – especially in nascent markets. People are buying YOU.

Sales 382

Sales Help Startup Pricing 382

Both Sides of the Table

MARCH 19, 2013

And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers?

Startup 403

Startup Sales Software Review Technical Review 403

socalTECH

FEBRUARY 28, 2014

Thaeres is a SaaS-based, dashboard solution for mid-market enterprises. We are looking at a market which is primarily mid-level, where they are too big for using Quickbooks as their solution, but they''re not big enough to use an Oracle or SAP. I built the software on my own, initially, and brought it to market.

Startup 159

Startup Oracle Customer Custom 159

Startup Professionals Musings

DECEMBER 4, 2020

These leaders not only recognize team members who have high potential, but they willingly and selflessly customize their coaching to what these special protégés really need. Larry Ellison (Oracle) preferred a candidate who had accomplished something genuinely difficult over one with formal qualifications.

Oracle 124

Oracle Organization Examples Coach 124

socalTECH

DECEMBER 3, 2012

Currently, we have over a thousand customers, with customers ranging from anywhere from 100 employees to clients with more than a 100,000. Most of the top 100 cities and counties in the country are our customers, and twenty out of fifty states run all their recruiting and HR through our system.

Software Review 243

Software Review SaaS Startup Technical Review 243

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. I see way too many startup founders who don’t have experience in selling and probably don’t feel that comfortable going to customers and asking for orders. I only found out through customer meetings.

Sales 346

Sales Startup Technical Review Customer 346

Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. By going on sales calls you pick up directly the feedback of what customers want and also what they’re telling you about competition. Skipping is insidious.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308

Both Sides of the Table

FEBRUARY 5, 2011

I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. Customers buy solutions to solve their problems.

Sales 316

Sales Startup Pricing Customer 316

Startup Professionals Musings

NOVEMBER 9, 2019

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Exposure is another key ingredient.

Startup 97

Startup Technical Review Oracle Software Review 97

socalTECH

SEPTEMBER 28, 2016

We caught up with Ken Button , the co-founder and CEO of the company, to learn more about why the startup already has signed up such customers as California Pizza Kitchen, Obvious Ventures, Fandango, Greenspire, and others to the service. From this point forward, we'll be scaling on the customer acquisition side. What is ContractSafe?

Doc 100

Doc Software Review Help Startup 100

Startup Professionals Musings

AUGUST 24, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan.

Entrepreneur 103

Entrepreneur Competition Technical Review Oracle 103

Frank Addante

MAY 23, 2012

The dad was, of course, alluding to Google's frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. Many markets have free alternatives. The boy's father, my colleague, was quick to exclaim, "He was Googled!"

Oracle 111

Oracle Google Competition Marketing 111

Startup Professionals Musings

MARCH 25, 2013

Every engineer who has invented some new technology, or is adept at creating solutions, believes that is the hard part, and it should be a short step to take that solution to market as an entrepreneur. Marketing is fluff and selling is black magic.” We need to get functionality maximized before we focus on customers.”

Entrepreneur 100

Entrepreneur Oracle Customer Custom 100

Both Sides of the Table

JUNE 25, 2015

As we went from a small band of missionaries hell bent on making our idea a reality, raising capital, getting press, and selling to customers – we were all having fun. We built a business with $36 million in bookings and real customers who relied upon our service. In other words, Why now?

Demand 150

Demand SaaS Startup Sales 150

socalTECH

FEBRUARY 14, 2013

However, mobile devices have not only revolutionized the world of the consumer--they've also made inroads into the corporate market, changing how companies provide access to important information and data to their partners and employees. How do customers use your product? Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. We provide an event and experiential marketing platform. We work with them on an annual basis, around the world, and help to power their events and experiential marketing.

Sales 100

Sales Santa Monica Startup Orange County 100

Startup Professionals Musings

MAY 27, 2013

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan.

Startup 103

Startup Competition Technical Review Oracle 103

socalTECH

APRIL 18, 2014

Todd Davis: I''m a veteran of Oracle, and had been CEO of an equipment finance company for the construction industry globally. Your customer base is in an age old industry, not known for rapid technology adoption - how have you found reception to your product? That''s leading to rapid conversion in our customer target base.

Mobile 133

Mobile Startup Oracle Los Angeles 133

Startup Professionals Musings

FEBRUARY 17, 2012

Every engineer who has invented some new technology, or is adept at creating solutions, believes that is the hard part, and it should be a short step to take that solution to market as an entrepreneur. Marketing is fluff and selling is black magic.” We need to get functionality maximized before we focus on customers.”

Entrepreneur 104

Entrepreneur Oracle Customer Custom 104

socalTECH

AUGUST 24, 2009

One of the startup areas where we've been seeing renewed activity in the last few months is in the enterprise software space--specifically, in software-as-a-service applications targeted at corporate customers. I'd used every CRM tool out there--Oracle, Siebel, PeopleSoft--you name it, I've used it. Our customers really like that.

Oracle 145

Oracle Sales Startup Screening 145

Startup Professionals Musings

MAY 16, 2015

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Exposure is another key ingredient.

Startup 109

Startup Technical Review Oracle Software Review 109

Both Sides of the Table

FEBRUARY 3, 2010

Let’s assume you run a Customer Support software company. Do you simply begin by asking, “I’d love to understand what your objectives are in customer support? You need to identify a customer problem and talk about how your solution meets the needs of that problem. Where are your current pains?&#.

Sales 314

Sales Startup Venture Capital Customer 314

Both Sides of the Table

SEPTEMBER 22, 2012

Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.” He talks about making things that people want & going after a big enough market. It might be for technical reasons or it might be for customer adoption reasons.

Startup 390

Startup Venture Capital Entrepreneur Technical Review 390

Startup Professionals Musings

DECEMBER 2, 2017

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Exposure is another key ingredient.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. billion dollar sale to Oracle from Bozeman, Montana. It’s just the first of many. Exposure is another key ingredient.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Tech Zulu Event

JULY 16, 2013

Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Mark Douglas, Steelhouse President and CEO, is formerly from Oracle and was the VP of Technology at eHarmony. Fun Fact: Technology is in their DNA.

Startup 111

Startup Snapchat Venice Social Media 111

Frank Addante

MAY 23, 2012

” The dad was, of course, alluding to Google’s frequently-used strategy to make available free services in otherwise paid markets to rattle competition and gain market share for advertising-supported products. ” Many markets have free alternatives. In the end, the best product wins.

Oracle 63

Oracle Google Competition Marketing 63