Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Marketing cost is not the best measure of success. First: Planning.

Sites 156

Sites Product Social Network Press 156

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. Proving the new model today are sites like Patagonia and Zappos. But how do you know if your brand is projecting warmth and competence to your customers? Customers watch and judge whether people or profits come first.

Customer 109

Customer Custom Commerce Social Media 109

Startup Professionals Musings

MARCH 14, 2022

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

socalTECH

JULY 23, 2014

said Wednesday that it has launched a new site, INVST , a new network for institutional-quality alternative investment funds. said that it has partnered with Carillon Capital, LLC--run by former E*TRADE Financial executives--on the site. Los Angeles-based crowdfunding technology developer Invested.in also said it is in a deal with.

Sites 194

Sites Invest Los Angeles Tool 194

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

OCTOBER 29, 2009

Pasadena-based Central Desktop , a developer of software-as-a-service tools for project management, said Thursday that it has linked with John Jantsch's Duct Tape Marketing, to provide a custom version of its software to Duct Tape Marketing. Tags: marketing tape duct management project software saas desktop central.

Sites 133

Sites Marketing SaaS Pasadena 133

Berkonomics

SEPTEMBER 28, 2023

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical. The result of your efforts?

Resource 156

Resource Customer Custom Product 156

Berkonomics

MAY 30, 2019

There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form. Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

JUNE 27, 2016

Marina Del Rey-based, online healthy foods grover Thrive Market has raised $111M in a new, venture funding round, the company disclosed this morning. Thrive Market, which is led by Nick Green and Gunnar Lovelace, recently passed up $100M in revenues, and has been seeing a huge expansion in its customer base. READ MORE>>.

Marina Del Rey 113

Marina Del Rey Marketing Funding Sites 113

socalTECH

JANUARY 14, 2016

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users. READ MORE>>.

Customer 100

Customer Custom Software Services 100

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Before the product is set in stone, you can test your message and continue to refine it until it connects well with investors, as well as customers. Start actively blogging on your own site, as well as on industry forums.

Ideas 124

Ideas Tips Marketing Social Media 124

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 195

Customer Custom Template Startup 195

TechEmpower

NOVEMBER 13, 2023

Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. That’s why we’re planning on building most of our sites this way in the future. Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

OCTOBER 17, 2020

Other countries can provide e-commerce with different business models, outsource manufacturing at low cost, and a huge market for new products. I hear this term every day, wrongly applied to new social media site, or a new productivity tool. The impact of global instability. Truly “disruptive” technologies.

Customer 167

Customer Custom Startup Outsource Development 167

socalTECH

APRIL 21, 2015

Los Angeles-based venture investor Upfront Ventures has lead another round in San Francisco-based online appointment booking site MyTime , as parto f a $9.25M Series B. mytime venture capital online marketplace appointment small business tool software cloud market' READ MORE>>.

Sites 100

Sites Tool Venture Capital Los Angeles 100

socalTECH

APRIL 3, 2014

The startup, lets consumers order flowers from local florists and designers, instead of generic mass marketers, and is one of the companies out of MuckerLab. BloomNation other backers include Andreessen Horowitz, Spark Capital, Chicago Ventures, and CrunchFund. READ MORE>>.

Marketing 164

Marketing Southern California Commerce Design 164

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. 01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Put your customer at the top, rather than technology. every month.

Marketing 96

Marketing Metrics Social Media Content 96

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 153

Customer Custom Template Startup 153

SoCal CTO

NOVEMBER 17, 2009

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I’m more familiar with content marketing in B2B Marketing. I'd rather invest time investing in social media to drive traffic to our site. I’ve got to imagine this makes tracking marketing spend challenging.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

SEPTEMBER 30, 2014

Vonjour (www.vonjour.com), a Los Angeles startup, has developed a cloud-based customer support and phone system which, in addition to handling all of a company''s usual enterprise phone needs--also lets employers harness employee smartphones to deal with customer support issues, make calls, and interact with customers directly from a mobile app.

Customer 133

Customer Custom Startup Mobile 133

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239