Startup Professionals Musings

AUGUST 15, 2022

It’s enough to drown any business which tries to fight it or ignore it, and it’s an opportunity to ride higher and faster than even the successes of Google and Facebook, for those startups that use it as their driving force. For startups, this is an engagement opportunity worth billions of dollars. Big data:” learning from the flood.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

FEBRUARY 13, 2021

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Collaborate with experts and people with experience.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

AUGUST 21, 2021

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

SEPTEMBER 30, 2023

As a business advisor, I meet many business professionals and aspiring entrepreneurs who are anxious to be their own boss , or have an innovative idea to start or acquire a new business. Also, initiating a startup is quite different from taking over a thriving business, where the focus is on repeatable processes and quarterly profits.

Startup 94

Startup Ideas Metrics Entrepreneur 94

Startup Professionals Musings

SEPTEMBER 11, 2021

Almost every early-stage startup who has approached investors for funding has heard the innocuous sounding rejection “I love your idea, but come back when you have more traction.” A graph that shows a hockey-stick “up and to the right” curve with at least three data points per key indicator is a great visual assist.

Startup 121

Startup Metrics Customer Custom 121

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. As a tech startup grows it needs to develop more process & management if it is to scale. More experienced sales leaders seldom compete on price.

Sales 289

Sales Startup Training Pricing 289

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. By some metrics, certainly not. A Mountain to Climb.

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Social Media Startup Commerce News 148

Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Even the strongest relationships are often tested and broken by the stresses of a new startup.

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Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

SEPTEMBER 21, 2020

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entrée for the first time – you need a recipe, even though it may look simple. Yet you may not be so sure where to start, and how to put it all together. Don’t be afraid to test your ultimate entree on customers.

Startup 156

Startup Coach Metrics Marketing 156

Startup Professionals Musings

APRIL 21, 2023

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. Startups which display real innovation, such as alternative energy sources and new medical treatments, are still rare. From time to time, include customers and sales members in ideation sessions.

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Coach Metrics Competition Ideas 137

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. While his book goes well beyond controlling waste as an element of growth and success, I was struck by how relevant the waste points are for every startup and every small business.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Startup Professionals Musings

MAY 30, 2022

If you are one of the many entrepreneurs who aspire to get beyond the “art of the start,” there are some proven principles to follow. Very few startups are cash-rich enough to self-finance aggressive second-stage growth. Of course, that means a new level of risk, giving up some control, and a new business plan.

Sales 147

Sales Metrics Guide Startup 147

Both Sides of the Table

JULY 21, 2014

For what ever reason we’re wired to have amnesia during the run up and prescient memories of how we ‘knew it all along’ as soon as the slide begins. Once you understand both sides of the cycle you start to recognize signs of behavior during each phase. It’s when the game slows. ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

OCTOBER 18, 2023

Although many won’t admit it, true entrepreneurs can’t wait to exit their current startup, and build a new and better one with their next great idea. For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment. Set your startup health gauges and use them.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

InfoChachkie

SEPTEMBER 23, 2013

Startups often pursue such arrangements, hoping it will reduce the friction normally encountered during the negotiation process and lead to revenue more quickly. For this reason, startups who perform Pilots have failed the Business Development Idiot Test. Successful startup selling is largely predicated on velocity.

Sales 215

Sales Outsource Development Metrics Resource 215

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

DECEMBER 12, 2022

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. With a startup, everything is an experiment. Many don’t survive the change.

Startup 137

Startup Training Entrepreneur Organization 137

Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

MARCH 10, 2023

As a startup investor, I often see business proposals looking for funding that really look like expensive hobbies looking for donations. This is the first business process that every startup needs, that I wouldn’t expect to find for a hobby. Customer receivables collection and vendor payments. Solution development and delivery.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

MARCH 9, 2020

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

TechCrunch LA

NOVEMBER 5, 2021

billion two years ago and is expected to double by 2027, attracting startups, like alternative meat food tech company AKUA , that aim to solidify a prominent place in the up-and-coming industry. Ultimately 1,000 customers signed up, and The Kelp Burger is now the “hero product,” Boyd Myers said.

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Startup Los Angeles Sample Funding 191

Startup Professionals Musings

JUNE 18, 2023

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entree for the first time – you need a recipe, even though it may look simple. Yet you may not be so sure where to start, and how to put it all together. Don’t be afraid to test your ultimate entree on customers.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

JANUARY 9, 2021

Although many won’t admit it, true entrepreneurs can’t wait to exit their current startup, and build a new and better one with their next great idea. For these reasons, I always look for an overt exit strategy in every startup I might consider for an angel investment. Set your startup health gauges and use them.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 30, 2021

Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value. You may be getting killed today by customer expectations you never worried about just a few years ago. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

MARCH 6, 2021

Many startups fail before reaching that magic “cash-flow positive” position they have been striving for, despite seemingly reasonable financial projections. Don’t forget to add all pesky “overhead” costs, with fixed elements, like rent, insurance, and administration, and variable elements, like delivery, customer support, and commissions.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

SEPTEMBER 1, 2019

If you are one of the many entrepreneurs who aspire to get beyond the “art of the start,” there are some proven principles to follow. Very few startups are cash-rich enough to self-finance aggressive second-stage growth. Of course, that means a new level of risk, giving up some control, and a new business plan.

Startup 97

Startup Sales Metrics Guide 97

Startup Professionals Musings

NOVEMBER 10, 2021

Always use multiple methods, including verbal and written, for defining an assignment, including accountability, with checkpoints and follow-up from you along the way. Make sure that metrics and goals are set up front, and not modified as the project progresses. Provide assessments based wholly on facts.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

OCTOBER 31, 2022

I will outline here his six required activities of every successful business to get you started down the right path for you: Wonder: identify the value and need for change. I recommend that you start online to find data sources. Timing is important, and communication with your customer set is critical.

Activity 108

Activity Satisfaction Metrics Startup 108