article thumbnail

Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. ”). .”).

Netflix 287
article thumbnail

4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.

Custom 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Negative Reactions To New Ideas And How To Prevail

Startup Professionals Musings

The result is fewer and fewer new ideas are volunteered by prospective leaders and key team members, and the business suffers from poor customer satisfaction or loss of market share. Input from outside experts and real customers is always a credibility booster.

Ideas 116
article thumbnail

Why recurring revenues increase your company’s value

Berkonomics

Call it the Netflix effect. Application developers once considered their products as licensed in what would closely be allied to a single sale. Can you convert your model without losing your customer base? Have you noticed how many web apps and content have turned into subscription services during the last several years?

article thumbnail

9 Popular Startup Business Model Variations For Scale

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription.

Startup 117
article thumbnail

9 Subscription Model Variations To JumpStart Growth

Startup Professionals Musings

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. By providing access to a large variety of titles, like NetFlix with streaming movies, or Hulu for TV shows, with new content added regularly, there is always a reason to keep up your subscription.

Startup 168
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164