Startup Professionals Musings

SEPTEMBER 21, 2018

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. 4. How to identify which platforms (Twitter, Facebook, LinkedIn, Pinterest etc.)

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Custom 103

Custom Customer Marketing Social Media 103

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. Customers buy solutions, not technology. Prototype your solution for customers, and discount friends and family.

Technology 127

Technology Marketing Social Media Custom 127

Berkonomics

MARCH 23, 2023

The mobile web will become what desktop Internet became in the 1990’s – the standard platform for anyone doing business. We will enable segmentation of the population to produce customized messages and actions. Mobile workers are quickly overtaking the fixed desk worker and long-distance traveler. This is big business.

Mobile 156

Mobile Commerce Software Review Yammer 156

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Custom 96

Custom Customer Search Engine Optimization Summary 96

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

SEPTEMBER 20, 2014

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters are hard to find. Customers buy solutions, not technology. Look for customer willingness and ability to pay.

Technology 114

Technology Startup Social Media Custom 114

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Tech Zulu Event

MARCH 19, 2015

Instead of paying upfront for expensive software and customized solutions, businesses can now realize cost advantages by purchasing scalable cloud services. Social Media Automation Tools. However, social media maintenance can be an expensive activity for businesses because it is labor-intensive and abstract in nature.

Competition 40

Competition Technology Social Media Tips 40

Tech Zulu Event

DECEMBER 6, 2012

DreamSwapp is an Android-based mobile application to help users record their dreams and share dreams with friends using social media. Research has shown that people can remember only 10% of their dreams when they wake up, and also that dreams have uses and meanings for psychological research. What problem do you solve?

Template 82

Template Social Media Media Research 82

TechCrunch LA

APRIL 16, 2019

The New York-based company was founded last year by Gina Bartasi, a fertility industry vet who previously launched Progyny, a fertility benefit solution for employers, and FertilityAuthority.com, an information platform and social network for people struggling with fertility.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

Startup Professionals Musings

NOVEMBER 27, 2015

In fact, for startups, it usually makes sense to announce your solution on social media and blogs even before you have built the first one. Think of it as an inexpensive way to do some real market research -- which big companies can’t do, for fear of getting an antitrust violation for announcing vaporware to impede the market.

Startup 63

Startup Social Media Resource Training 63

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. Jason Ahmad: My background has been pretty startup heavy.

Downey 215

Downey Content Help Startup 215

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Tech Zulu Event

DECEMBER 9, 2015

The goal here is to show your customer your brand’s value, while offering an extra incentive for them to purchase over the holidays. Overall, it’s a great way to keep customers aware of your business, whether you’re using it to push special promotions or to simply wish customers a happy holiday season. 4 Use social media.

Social Media 40

Social Media Entrepreneur Resource Tips 40

Startup Professionals Musings

JUNE 19, 2016

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters may be hard to find. Customers buy solutions, not technology. Prototype your solution for customers, and discount friends and family.

Social Media 55

Social Media Custom Customer Marketing 55

Startup Professionals Musings

DECEMBER 14, 2013

But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Custom 105

Tech Zulu Event

JULY 10, 2015

Open Bionics is a robotics company creating affordable 3D-printed bionic hands for amputees, researchers and makers. imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. Video Engagement Platform. 2 AI Companies. Advertiser Optimization.

Class 40

Class Artificial Inteligence AMA Platform 40

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Custom 245

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Custom 58

socalTECH

MAY 18, 2011

Earlier this month, Los Angeles-based MySocialNightLife.com (www.mysocialnightlife.com) announced a seed funding round, and its technology platform for the nightclub and bar industry. In addition, we though we'd connect this to social media, as a forward-facing view for customers. What is MySocialNightLife all about?

Social Media 174

Social Media Seed Funding Startup Design 174

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Tech Zulu Event

APRIL 30, 2014

He continues, “If you look at the true disruptors today in virtually any industry, they are the small, scrappy companies that built their products as platforms with enough flexibility to allow their customers to co-design the experience and use cases. At the end of the day, the company aims to make things simple and intuitive.

Competition 104

Competition Startup USC Southern California 104

Tech Zulu Event

MARCH 10, 2012

Finance), because they save us hours-upon-hours of searching, indexing, and for today’s student, researching. Cunningham’s current business, a marketing agency, Polar Unlimited in Toronto, had expanded in growth through the last decade by embracing social media and web 2.0. Time is money. Time is money. Readitfor.me

Startup 76

Startup Social Media Content Web 2.0 76

Tech Zulu Event

JULY 16, 2013

By using SteelHouse, ecommerce sites can use live data to instantly respond to a customer’s wants and needs for stronger transaction values, increased conversion rates, and an overall better customer experience. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award.

Startup 111

Startup Snapchat Venice Social Media 111

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell? What does that even mean?

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat. But how do we embrace and adapt to these platforms effectively, without losing the meaning and heart behind the stories we tell? What does that even mean?

Company 40

Company Companies Advertising Startup 40

Tech Zulu Event

AUGUST 19, 2015

One example of this is the platform Knewton, which looks at data in real time to pinpoint what students’ learning habits are. After determining this, the platform can tailor learning approaches that will make it easier for students to grasp difficult concepts. Real time data helps businesses measure their interactions with customers.

Education 40

Education Organization Advertising Platform 40

socalTECH

JUNE 9, 2014

We then help push those videos through social media channels, and help them go viral. We''re taking that content, and publishing it on our licensing platform, which is much like a Getty Images for video. One of those, is content we know from our licensing customers is the kind of content they are interested in.

Media 235

Media Content Startup IP 235

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.” Focus on customers. Social media is a favorite among small business owners. Know the rules.

Guide 40

Guide Social Media Content Advertising 40