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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. Focus on Existing Customers.

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Using full-body MRIs, Ezra can now detect 11 cancers in men and 13 in women

TechCrunch LA

Rather than having to do painful biopsies which often come with significant side effects, Gal’s software can now be used to slash the cost for a full-body MRI scan designed to screen for 11 different types of cancer in men and another 13 types of cancer in women (who have more organs that are likely to develop cancer).

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. How Much For A Rib?

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

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My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service. In this way I learned a great deal.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked. READ MORE>>.

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ClubLocal Debuts In Bay Area, As ReachLocal Ramps Services

socalTECH

As part of the launch into the Bay Area, ClubLocal said its first 1,000 customers will get $100 in free home services to try out the new service. ClubLocal pre-screens the service providers it refers consumers to, include running background checks and tracking the experience of users with those providers.