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Isaac Garcia, CEO and Founder of Sales Insider

socalTECH

For our interview this morning, we caught up with Isaac Garcia , a serial entrepreneur who previously founded and sold his last company, Central Desktop, and now is working on a new startup, Sales Insider. What is Sales Insider? Isaac Garcia: Sales Insider is a talent marketplace for hiring software sales reps.

Sales 133
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Accurate Background Snags Box.com VP

SoCal Tech Calendar

Irvine-based Accurate Background , a developer of automated, workforce screening tools, said that it has hired on former Box.com executive Scott Hebert as Chief Revenue Officer. Hebert was most recently VP of Industry Vertical Sales at Box.com, and previously served at VP of Western U.S. READ MORE>>.

Screening 100
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My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service. Oh, how I tortured these early clients!

Customer 120
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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162
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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. The most obvious, is to drive sales. With such big clients, how do you handle the inevitable requests for customization? How do you make those events happen?

Sales 100
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Nimble Ties Into HootSuite

socalTECH

Santa Monica-based Nimble , the developer of customer relationship management and contact management software, said today that it has linked its app into social media management service Hootsuite. nimble hootsuite social media management contact sales software saas' READ MORE>>.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers.

Customer 100