article thumbnail

How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. After some healthy wrangling with the “The BuddyHelp Should Be Free” folks, we eventually made a slight modification to the site, as shown below.

Customer 162
article thumbnail

Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers. Google was not descriptive of the company’s initial core competency (search) nor was it particularly easy to pronounce or spell when the site was first launched. Thus, do not obsess during the naming process.

Customer 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked.

article thumbnail

6 Reasons To Build A Working Model Of Your Solution

Startup Professionals Musings

Software products and apps can be quickly wire-framed with free tools such as MockFlow , or even Microsoft Powerpoint to lay out the key screens. With a realistic prototype, you can get more accurate feedback from customers on their real need and what they might pay, before you invest millions on the final product.

article thumbnail

Interview with Patrick Kennedy, Sidebar

socalTECH

Patrick Kennedy: Our customers are very active using our technology and analytics as a solution to increase the content sales from all kinds of customers. So carriers are a major customer of yours? Patrick Kennedy: We have customers of different kinds. Patrick Kennedy: We have customers of different kinds.

Content 189
article thumbnail

Fonality: More Than A Business Phone System, with David Scult

socalTECH

Editor''s note: we''re cross posting this on our Texas site, as Fonality is split between Culver City and Plano, Texas. Our software is in the cloud, but the customer can choose whether they want the call control, the PBX, in the cloud or on premise. Who is the idea customer for you? David Scult: Customer focus is one.

IP 138
article thumbnail

6 Ways A Prototype Will Add Value To Your New Venture

Startup Professionals Musings

Software products and apps can be quickly wire-framed with free tools such as MockFlow , or even Microsoft Powerpoint to lay out the key screens. With a realistic prototype, you can get more accurate feedback from customers on their real need and what they might pay, before you invest millions on the final product.