Demand Google Pricing Sales 
Startup Professionals Musings
OCTOBER 16, 2023
External investors will demand a financial forecast, but it’s equally valuable to you, even if bootstrapping. Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations.
Startup Professionals Musings
FEBRUARY 5, 2021
External investors will demand a financial forecast, but it’s equally valuable to you, even if bootstrapping. There is no black magic involved in predicting the future, if you use these four simple steps, with my basic rules of thumb to keep you on the right track: Determine your margin on sales. Forecast sales-volume expectations.
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Both Sides of the Table
DECEMBER 27, 2011
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.
socalTECH
MAY 30, 2019
I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. People were not just going to Google, they were looking all over the place.
Both Sides of the Table
NOVEMBER 4, 2010
This is important because the customers they serve (the red line) demand a product that meets their complex requirements. First, over time Salesforce.com’s technology got better and better yet the price didn’t shoot up dramatically relative to Siebel. They are radically lower in price. So what did happen?
Startup Professionals Musings
JANUARY 4, 2015
External investors will demand a financial forecast, but it’s equally valuable to you, even if bootstrapping. There is no black magic involved in predicting the future, if you use these four simple steps, with my basic rules of thumb to keep you on the right track: Determine your margin on sales. Forecast sales-volume expectations.
Both Sides of the Table
FEBRUARY 23, 2010
This is part of my ongoing series on startup advice but also filed under my sales & marketing posts. The only problem is that you can’t afford all of these expensive direct sales reps to go and sell it. Sort of amortizing the costs of their sales reps over more products. You decide to go out and hire a sales rep.
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