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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

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Pack Picks Up $3M For Ecommerce Tools

socalTECH

San Diego-based Pack, a developer of e-commerce tools, says it has raised $3M in a seed funding round. Pack says it is developing what it calls "headless commerce", which helps brands create personalized shopping experiences. The company said the funding goes towards engineering, product, design, and go-to-market.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. The pandemic also helped as artists who were cut off from their audiences began to explore alternative ways to reach fans — and make money.

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Esri Debuts New COVID-19 Tracking Tool

socalTECH

Redlands, California-based GIS giant Esri --well known for powering many of the dashboards tracking the global COVID-19 pandemic--has rolled out a new tool to help people in the United States figure out how they are doing, compared with the rest of the nation. READ MORE>>.

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GameSalad Rolls Out New Tools To Help Aspiring Game Developers

socalTECH

Wish you could design and develop your own mobile games, but don't know how to write software? GameSalad Academy features a long lineup of tutorials and learning tools specifically aimed at helping to take users from creating their first game, to publishing their games through GameSalad's own marketplace. No problem!

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Boulevard books $70M to help beauty and wellness salons with their bookings

TechCrunch LA

The funding, a Series C, will be used to continue expanding Boulevard’s product and engineering teams and to build out more tools targeting an ever-wider set of users in the bigger wellness and beauty sector (those product additions are typically big — it most recently added a whole new payments feature).

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Factual Spins New Geofencing, Targeting Tools

socalTECH

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns.

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