SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? About 18 months ago, the entire group began to mention that they were having more difficulty finding good developers. Im part of a CTO group that meets once a month to discuss various topics.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. I know that finding time is hard, and good writing is simply not what most people do.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers. According to the firm, it has launched a product called D3- Data Driven Decisions for Search Engine Optimization (SEO).

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. I have been using the basic awe.sm No brainer.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. And given your stage of development you sure better at least know what your goal is. How many adds came through organic SEO? SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

JULY 23, 2012

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JANUARY 5, 2016

When we were acquired by Disney we had a product & engineering team of 55 people. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. We built great assets for tracking analytics and royalty management.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389

Marketing Press Blogging Startup 389

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

SEPTEMBER 14, 2010

It’s sort of like having an Encyclopedic history book before just launching your product and seeing whether anybody uses it. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. They have real stories about what drives user engagement and viral adoption.

Invest 288

Invest Angel Web 2.0 SEO 288

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Too many entrepreneurs spend big money on development, only to find out that the solution isn’t quite right. I know that finding time is hard, and good writing is simply not what most people do.

Startup 101

Startup Blogging Writing Google 101

Tech Zulu Event

AUGUST 25, 2011

The invitation-only attendees included founders, business development leaders, and marketing directors from companies big and small, including NBCUniversal, Mobclix, DDB Los Angeles, Airpush, adly, Mobile Roadie, Disney Animation Studios, BetterWorks, and more. Having previously worked at notable companies including Myspace, PayPal, Yahoo!,

Social Media 71

Social Media Mobile SEO Media 71

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

SoCal CTO

MARCH 20, 2007

► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. ► January (5) Los Angeles Web Developer Startup CTO or Developer When to Use Facebook Connect – Twitter Oauth – Goo. He has twenty years’ experience as a CTO.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

socalTECH

FEBRUARY 15, 2019

However, being that I started a tutoring agency when I was 18, Beverly Hills Academics, I was able to understand the logistics on how to operate hyper-locally from the beginning, so HeyTutor could spend money on developing a platform where we knew exactly what we were doing. We have product, people, and have our foundation set.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

FEBRUARY 28, 2007

Posted byTony Karrer at 7:01 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

MARCH 20, 2007

Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 25, 2007

Posted byTony Karrer at 8:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

MARCH 13, 2007

March 14, 2007 10:47 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

SoCal CTO

FEBRUARY 17, 2007

Posted byTony Karrer at 6:56 AM 0comments: Post a Comment Newer Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 20, 2007

I would agree that Apples product design would suggest that it aims at Time Poor buyers. However, the ubiquity of the iPod including use by many folks who certainly would fall in the Time Rich category (lots of time to play with music) suggests that their product and marketing appeals to both segments.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 1, 2007

Posted byTony Karrer at 12:50 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Tech Zulu Event

JANUARY 28, 2016

Very likely, the next five years will witness some exciting new developments in programs designed to address Business Process Management (BPM). As cloud-based architecture continues to develop and evolve, very likely businesses will find additional uses for this helpful feature. Other software vendors offer niche products, as well.

Software 40

Software Social Media Platform Mobile 40

SoCal CTO

FEBRUARY 27, 2007

A couple of things I should add - Greg didnt mention the technical challenges they had (scalable complex matching algorithm) and the issues they had with an initial developer. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be.

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 25, 2007

Posted byTony Karrer at 8:14 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150