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Mahalo Chops Headcount, Says Report

socalTECH

Santa Monica-based Mahalo , the online human-curated news and search site headed by Jason Calacanis, has cut 10 percent of its staff, according to reports. According to a report by CenterNetworks, the changes were a reaction to the search algorithm and quality changes made by Google last week. READ MORE>>.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

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Reflections on 2017: Michael Terpin, Transform Group International

socalTECH

And you can now buy them with WAX tokens, where I'm an advisor and they raised $80 million (also based in Santa Monica). Just as email kicked off the reasons to online, followed by websites and instant messenger, adoption went global with Google, Amazon and Facebook. READ MORE>>.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Jordan Glazier: We did a seed round in July of 2017, led by Mucker Capital, out of Santa Monica.

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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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Interview with Michael Schneider, Mobile Roadie

socalTECH

Actually, no thanks to Santa Monica-based Mobile Roadie. Michael Schneider: I was running a design agency, Fluid Design, in Santa Monica, which I started in high school. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps.

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