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Break Media Launches Into CPA Ads, Social Media Marketing

socalTECH

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. Despite my occasional ranting, (see The Worst Networking Call Ever ), I like people and I enjoy making new connections. The Art Of The Email Matchmaking. Don’t get me wrong. Share and Enjoy.

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Effective Networking Starts With Empathy

Tech.Co

We asked him about building relationships and advice for founders needing to expand their network. What is one practical tip you’d give a young entrepreneur who is just setting out to build a professional network? There is no better network builder than providing value. What was your biggest networking faux pas?

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. Tell no one!

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Social Media Breakfast Los Angeles | More Then Just Breakfast

Tech Zulu Event

Come rain or shine, the social media community gathers together here to share breakfast, network and learn at the Social Media Breakfast LA (SMBLA) monthly meeting. October’s talk was called “Social Media Analytics Demystified” given by Apryl DeLancey of Blaze PR.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.