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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

GettingLeads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.

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All New Venture Opportunities Come With Unknown Risks

Startup Professionals Musings

Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

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8 Initiatives For Disruptive Change In Your Business

Startup Professionals Musings

Does your business always seem to be trying to catch up with new competitors and changes in the marketplace? For most businesses, that means a culture of thinking outside your comfort zone , and planning change before a crisis hits. Think about needs from a global perspective versus local. Don’t be trapped by linear thinking.

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Great Entrepreneurs Rush To Embrace The Right Risks

Startup Professionals Musings

Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition.

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8 Keys To Innovation And Responding To Market Change

Startup Professionals Musings

As I “grew up” in business in big companies, including IBM, I always wondered why the real innovations seemed to come from startups, while we had more resources and more experience. We didn’t notice as technology advances had opened a whole new market. Balance the focus on productivity versus creativity.

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