Google Invest RSS Sales 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
InfoChachkie
SEPTEMBER 17, 2012
Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. Avoid too much specificity, as you may risk sounding like yet another startup that is, “Waiting For Google.”
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InfoChachkie
JULY 16, 2012
Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Offers Advertisers Video Skimlinks.
InfoChachkie
MAY 14, 2012
When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales.
InfoChachkie
OCTOBER 29, 2012
Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. Avoid too much specificity, as you may risk sounding like yet another startup that is, “Waiting For Google.”
InfoChachkie
MAY 22, 2012
Send them a private message via Twitter or Quora that contains a compelling link relevant to their investment focus. Judiciously comment on articles they post to LinkedIn, retweet their tweets, vote up one of their Quora posts and establish a Google Alert on them and their firm. Subscribe to their blog. Share and Enjoy.
InfoChachkie
JULY 5, 2012
Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis. Share and Enjoy.
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