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How Boards Need to Evolve Over Time

Both Sides of the Table

It’s your job to help them get oriented with the right amount of information so that when you come together you can focus on making good decisions or at least helping you discuss difficult topics rather than spending all of your time informing them. In the Early Days. Offering a sparring-partner function on strategic decisions.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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