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ReachLocal Launches New SEO Offering

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Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites.

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Perfect Market Unveils New Content Monetization Tool

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Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

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Perfect Market Names Bizdev VP

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Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Vidra was most recently at Washington Post Digital, and also has served at 2ergo Americas and Oddcast. READ MORE>>.

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Fortunately, there are already tools out there, like Google Alerts (free) and Brand Yourself, which can do the work for you, and send you a daily email report of every link where your name or brand appears. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

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Covario Rolls Out New Offering

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San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers.

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Perfect Market Names Advisors

socalTECH

Pasadena-based Perfect Market, the Idealab-backed startup which is looking to help publishers monetize their underutilized and archive content, said Wednesday that it has created a new advisory board. The firm is hoping its automated tools can help large, branded content publishers a way to drive traffic to their sites.

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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “ Link-able ,” customers will be drawn to your site to expedite the building of your brand. Also you should post to industry and other popular sites for more visibility.