small-business-marketing-get-customers-versus-get-leads Help Related Topics 
Tech Zulu Event
NOVEMBER 18, 2011
Getting “Leads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.
Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. His business was called TEDIC – The Excuse Department is Closed. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. People are buying YOU.
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Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Both Sides of the Table
MARCH 19, 2013
“We want low-touch or zero-touch businesses” was the mantra. Many young startups are being advised not to have a professional services business and in my opinion this is a big mistake. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. Commitment & urgency are key drivers of success in startup businesses. This leads companies to stare at data but not be able to see “the forrest from the trees.&#. Customer Acquisition.
Both Sides of the Table
FEBRUARY 5, 2011
Most technology startups seem to be funded by product people or business people. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time. He called his business TEDIC. They are as good at selling you as they are at selling your product to customers.
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