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10 Ways To Use Social Media To Be Authentic and Open

Startup Professionals Musings

The pervasiveness of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “open leadership.” Employees can share best practices with customers on social network platforms and customers can help each other. Centralized. Democratic.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Top social networks are Facebook (1.2

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Bottlenose Lands $3.6M For Social Media Analytics

socalTECH

Bottlenose , a brand new startup in social media analytics, has raised $3.6M Bottlenose said that its software is helping brands and agencies, including Pepsi, FleishmanHillard, Razorfish, and DigitasLBi, to map and track trends in social networks. capital venture analytics media social bottlenose'

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Social Media Matching

SoCal CTO

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. They look at how current social networking sites work and how online and offline relationships currently work and make the assumption that this represents the value proposition. Product purchases.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. We really want to help brands actually sell stuff. Millenials?

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Social Networking Addiction Bears Fruit

Eric Greenspan

I’ve been engaged with social networking for some time now, starting with Myspace and Facebook and just recently (within the last 30 days), Twitter. It’s been an amazing experience so far, but the best part are the relationships I’ve built since getting started. I love Namechk.com for this.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.