Remove Invest Remove Metrics Remove Report Remove Sales
article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 102
article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Marketing 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 57
article thumbnail

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 101
article thumbnail

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151
article thumbnail

7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Are you making the proper investment, and is it paying off? Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing.

Customer 100