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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

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Shopify Plots Amazon Affiliate Marketing Attack

Tech.Co

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. An ecommerce giant with huge clout in bricks-and-mortar store retail, too, Shopify can boast to having more than one million retailers using its platform. Why Would Shopify Expand into Affiliate Marketing? Considering Shopify?

Marketing 177
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ReachLocal Launches Deal Platform

socalTECH

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127
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Los Angeles-based Luxury Presence raised $5.4 million for its real estate marketing services

TechCrunch LA

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. They are usually thinking only of costs required to get “in business,” rather than the total costs of marketing, scaling up, and going international. So let’s take a look.

Platform 118
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AssetAvenue Launches Real Estate Crowdfunding Platform

socalTECH

Los Angeles-based Asset Avenue has launched a new, crowdfunding site focused on commercial, real estate investments, the company said this week. realtymogul assetavenue market marketplace property realestate realtor estate real commercial finance crowdfund crowdfunded crowdfunding' READ MORE>>.

Platform 212