Berkonomics

SEPTEMBER 11, 2014

Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. And that’s a lesson for all of us in marketing. What should I do?

Marketing 199

Marketing Email Customer Custom 199

TechCrunch LA

JULY 19, 2022

They’ve also had suppliers sell perishable goods as well — a vendor sold 80,000 dates on the platform a month ago. “We’re million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa. Ghost is not alone in developing technology focused on inventory.

Product 191

Product Funding Technical Review Equity 191

TechEmpower

AUGUST 7, 2023

Getting something to market and getting funding override any other concerns. Please write us at blog@techempower.com ! Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. cto , infotech , innovation , product , project , saas

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

SEPTEMBER 12, 2021

In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors. Major platforms are available online to find Angel groups or VCs, including Gust and AngelList. Writing it down promotes both understanding and commitment.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

TechCrunch LA

AUGUST 3, 2018

million to bring to market a service that basically hits pause on the execution of a contract so it can be arbitrated in the event that something goes wrong. If a dispute cannot be self-resolved, parties then graduate to a dispute resolution marketplace of third party vendors,” Wan writes. Thus, we are dispute process agnostic.”

Software Review 159

Software Review Outsource Development Services Technical Review 159

TechCrunch LA

OCTOBER 26, 2021

Then fans would be tasked with writing their own stories, submitting them to the Realms of Ruin universe by minting them as NFTs on the Solana blockchain. If the authors are inviting fans to write fan fiction about a universe they created, who owns the derivative works? Another unabashed proponent of fan fiction is N.K.

Writing 196

Writing Outsource Development Technical Review Examples 196

Berkonomics

MARCH 25, 2021

Here’s important homework for your marketing effort. Know the cost to move from your existing platform and estimate the switching costs for moving from a competitor’s product or service to yours. The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. What to do?

Competition 156

Competition Customer Custom Email 156

Startup Professionals Musings

APRIL 29, 2019

Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand. Market your ideas and expertise early for customer feedback. Good marketing is all about building excitement, suspense, and value in the mind of potential customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

APRIL 13, 2019

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

FEBRUARY 6, 2019

That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds. More on that later. If you look even more closely you’ll see just how skewed the data really is.

Venture Capital 292

Venture Capital Capital Startup Funding 292

socalTECH

JUNE 8, 2011

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

MARCH 8, 2017

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

APRIL 9, 2017

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 66

Social Media Media Tips Platform 66

Both Sides of the Table

FEBRUARY 18, 2013

I called this trend “ Torso TV ” because the “head” of consumption (largest number of views) was dominated by platforms that had massive distribution (think TV stations, radio or retail outlets that sell CDs and DVDs. easy sharing (through social networks or platforms like YouTube). think Apple. Harlem Shake.

Startup 380

Startup Media Content Platform 380

Both Sides of the Table

OCTOBER 12, 2014

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. For starters some funds are small and thus while they put $750k into your company to own 10% of your company they might not be able to write another $2 million if you then raise a $20 million round (10%).

Guide 336

Guide Venture Capital Startup Writing 336

Both Sides of the Table

FEBRUARY 24, 2011

This is a post I’ve been dying to write for 18 months. Well, we started out a free text messaging platform. OK, that sounds like an interesting business, but nothing to write a freakin’ blog post about? We just happen to have significantly more users than most of the group texting platforms you typically read about.

Gogii 310

Gogii Invest Blogging Startup 310

Startup Professionals Musings

OCTOBER 2, 2013

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 101

Social Media Media Entrepreneur Metrics 101

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review !

Marketing 246

Marketing Newsletter Technical Review News 246

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. First, you’ll need a platform. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I put much time into it. That’s boring.

Blogging 286

Blogging Startup Writing Summary 286

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Wildlink is backed by Mucker Capital.

San Diego 159

San Diego Social Media Commerce Snapchat 159

TechCrunch LA

MAY 17, 2019

Even as Quibi , the short form video platform from Jeffrey Katzenberg’s WndrCo , reportedly looks to raise another $1 billion , rival service Fiction Riot continues to steadily build out its pipeline of short form serials. Michael Scott is simultaneously writing a pilot for linear television.

Services 167

Services Report Netflix Content 167

Startup Professionals Musings

NOVEMBER 7, 2014

They cite sources like the BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this Forbes article. In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors. You won’t even be considered without a business plan.

Technical Review 109

Technical Review Writing Entrepreneur Slides 109

Both Sides of the Table

SEPTEMBER 21, 2016

It’s actually very easy to spot when a founder has decided to focus on a concept because he or she has “spotted an opening in the market” or building a derivative business that is “Uber for X” or “Airbnb for Y” or “Dropbox for Z.” But we of course now live in a “knowledge economy” that has to constantly adapt to changing market conditions.

Design 150

Design Ideas Startup Writing 150

Both Sides of the Table

AUGUST 2, 2009

Twitter, by contrast, started as an open platform where people let anybody see what they were writing. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. So why is this important for businesses?

Social Network 235

Social Network Writing Tool Startup 235

Startup Professionals Musings

AUGUST 22, 2012

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

MAY 11, 2010

And I find that platforms like Twitter, IM and even Facebook carry much less “obligation&# to them. It’s not just the spammers or marketers trying to sell you products or services. And when I have time I try to write back. But second I think there wasn’t an expectation that people would write you back.

Email 265

Email Startup Writing Blogging 265

Startup Professionals Musings

JUNE 18, 2011

Spend your time and money on other platforms. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 93

Social Media Media Entrepreneur Platform 93

InfoChachkie

JUNE 3, 2013

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

JUNE 14, 2013

They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. In fact, they are probably in such a hurry to give you money that they don’t want you to waste time writing anything down and passing it along to new investors.

Entrepreneur 100

Entrepreneur Technical Review Writing Slides 100

Startup Professionals Musings

APRIL 24, 2019

Now customers judge you by your visibility to them at public forums, your writing, videos, and what other public figures say. Mark Zuckerberg became a major influencer of social networking by first allowing only students from Harvard on his platform, and highlighting the uniqueness of Facebook.

Customer 93

Customer Custom IBM IBM 93

Tech Zulu Event

NOVEMBER 30, 2012

LA based CapLinked , a cloud-based business transaction platform yesterday raised $1.6 CapLinked is changing this with our intuitive and easy-to-use platform.”. 25 Years of Writing Code. Established In 2010 By PayPal’s First Head of US marketing. million Raised. Yesterdays’ equity round of $1.6

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Both Sides of the Table

APRIL 17, 2010

The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email.

Company 276

Company Companies Startup Southern California 276

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

JUNE 20, 2013

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. And of course you also need your outbound marketing campaigns to emphasize your USPs so that prospects are already asking about them before the sales reps even start their meeting.

Sales 336

Sales Startup Competition Customer 336

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. What's Scripped? That is the way to attract writers.

Content 138

Content Writing Software Review Hollywood 138