Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

Tech Zulu Event

OCTOBER 25, 2012

CHNL aggregates content from Facebook, Twitter, YouTube, LinkedIn, SoundCloud, Tumblr, Instagram and Flickr into one place making it fast, easy, and a beautiful way to discover content as well as to easily share it back out to my social networks, or engage in the conversation happening around that content. Why Social Networking?

Social Network 104

Social Network Networking Content Web 104

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 156

.Net Sales Tool Email 156

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5'

Platform 173

Platform Social Network Advertising Los Angeles 173

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” he asserts that “earned” social engagement drives better business results than paid social exposure.

Social Media 140

Social Media Media Snapchat Platform 140

Berkonomics

MAY 30, 2019

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Watching the orders come in, or the product moving off the shelf, is the feedback you have been looking for.

Startup 160

Startup Patents Competition Social Network 160

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

MARCH 14, 2022

Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Tech Coast Venture Network

AUGUST 20, 2010

Personal branding is how your market yourself at networking events and while making connections. Even bigger corporations are acting more like individuals because of the recent shift in marketing. Strategic Planning & Training Marketing * Networking * Social Networking. Manal Richa.

Marketing 100

Marketing Networking Google Social Network 100

Startup Professionals Musings

MAY 23, 2013

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Pricing 116

Pricing Product Customer Custom 116

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

socalTECH

MARCH 19, 2009

Venice, California-based Topspin , a developer of software focused on helping musicians market and distribute their work, launched an upgrade to its product Wednesday at the SXSW festival. However, the firm still isn't taking just any artists, however, explaining it is still in "invite mode" on which artists can use its products.

Software 100

Software Marketing Redpoint Venice 100

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Eric Greenspan

MARCH 1, 2013

Social networks have changed the way we communicate and share ideas. Imagine if you only received emails from companies that offered products and services you want. Here’s how… The next time you post on Facebook or LinkedIn or tweet, consider that what you say may be read by a potential marketer.

Social Network 171

Social Network Examples Ideas Marketing 171

socalTECH

OCTOBER 5, 2010

Los Angeles-based Passenger , a developer of private social networking sites for brands, said today that it has raised an additional $7.5M Passenger's private social networking communities are used by companies to gain insight into their brands, get customer feedback, and to help market their products.

Steamboat Ventures 145

Steamboat Ventures Social Network Venture Capital Networking 145

socalTECH

JULY 11, 2012

What does social networking have to do with the stock market? Vinny talked with us about his start, which allows users to discuss and collaborate on their stocks and finances in a social way. We wanted to tackle that problem, by using a social network. What is Stockr all about?

Social Network 239

Social Network Startup Networking Content 239

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

FEBRUARY 22, 2012

Los Angeles-based BakeSpace.com , the online social networking and recipe site, has a new product for you. According to the firm, its new, Cookbook Cafe product allows grassroots cookbook authors to create, market, and sell their very own cookbooks for the iPad, as well as the web. to $9.99.

Services 207

Services Social Network Web Tool 207

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Product is free, but you pay for services. Freemium” model. Cost-based model.

Pricing 98

Pricing Product Startup Competition 98

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Berkonomics

JULY 11, 2013

Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 207

.Net Sales Tool Social Network 207