socalTECH

OCTOBER 9, 2020

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Seismic said it has named Krish Mantipragada as its new Chief Product Officer, joining the company from Medallia, where he also was Chief Product Officer and an Executive Vice President.

Product 124

Product Southern California San Diego Sales 124

socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical.

Marketing 178

Marketing Product Social Media Advertising 178

socalTECH

APRIL 2, 2021

Los Angeles-based accounting automation software developer Blackline says it has launched a new product targeting the accounts receivable market. Pricing on the new software was not announced.

Software 113

Software Software Development Los Angeles Pricing 113

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. Some of the money will support Replicated’s continued hiring push, while another chunk will go into product development.

Software 224

Software Tool SaaS Los Angeles 224

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

APRIL 29, 2021

a developer of e-commerce software, says it has launched a new product, OroMarketplace. The new software is aimed at the B2B marketplace market. West Hollywood-based Oro, Inc.,

West Hollywood 113

West Hollywood Software Hollywood Commerce 113

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

MAY 10, 2021

Santa Barbara-based property management software developer Yardi says it has launched a new product in the United Kingdom. According to Yardi, it has launched Yardi Breeze Premier for the UK property market, providing property management and accounting to small and medium-sized real estate landlords and property agencies.

Product 113

Product Santa Barbara Email Software Development 113

TechCrunch LA

JULY 19, 2022

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. to develop some sweet inventory-planning software.

Product 191

Product Funding Technical Review Equity 191

socalTECH

APRIL 14, 2021

Los Angeles-based BLAZE, a developer of enterprise resource planning and point-of-sale software for the legal cannabis market, recently raised $8M in a funding round, according to the company. According to the company, the new funding will go to expand, scale and build out its product, sales and marketing efforts.

Software 113

Software Sales Resource Los Angeles 113

Startup Professionals Musings

NOVEMBER 7, 2018

Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow. My answer is that innovative marketing is always required, to stand out above the crowd.

Product 86

Product Marketing Education Examples 86

SoCal Tech Calendar

JUNE 9, 2016

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100

Software Marketing Ticketmaster Santa Barbara 100

socalTECH

NOVEMBER 7, 2013

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new product, which it says helps marketers measure the return on investment from printed catalogs. convetro user conversion analytics software marketing catalog'

Product 205

Product Santa Monica Software Marketing 205

socalTECH

OCTOBER 1, 2018

Santa Barbara-based property management software developer Yardi said today that it has launched a new product, which uses machine learning for prescriptive analytics. Pricing on the new tool was not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Software Santa Barbara Software Development 113

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What problem is your product trying to solve?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Design the full stack, not just a new software element. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

socalTECH

FEBRUARY 2, 2022

Irvine-based Kajabi, which develops online tools that helps entrepreneurs and creators with marketing and selling their products and services, says it has tapped Sean Kim, the former Head of Product at TikTok as its new President and Chief Product Officer.

Product 100

Product Tool Equity Entrepreneur 100

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

socalTECH

DECEMBER 2, 2014

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Reid previously served at Impact Radius, and also served at Citrix Onlne, Gehry Technologies, Eucalyptus Systems, and Shunra Software. READ MORE>>.

Marketing 171

Marketing SaaS Software Technology 171

TechEmpower

AUGUST 21, 2023

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation? Are you ready?

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

socalTECH

JULY 13, 2018

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT.

Artificial Inteligence 113

Artificial Inteligence Marketing Startup Software Development 113

Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

Marketing 138

Marketing Demand IBM IBM 138

socalTECH

MAY 2, 2019

Aliso Viejo-based PhoenixET , a developer of Internet-of-Things (IoT) products for the smart building market, has raised a round of funding in what it says is a growth capital funding. According to PhoenixET, it is using the new funding to accelerate product development and for entry into additional markets.

Software 133

Software Funding Equity Capital 133

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

AUGUST 4, 2017

Irvine-based cybersecurity software developer Cylance said on Thursday that it has extended into the home market, and has rolled out its first software product for the consumer market, CylancePROTECT Home Edition. According to Cylance, the new software brings its AI-driven antivirus to the consumer security market.

Marketing 113

Marketing Software Development Software Pricing 113

socalTECH

FEBRUARY 6, 2014

San Diego-based real-time marketing analytics software developer Anametrix said Wednesday that it has named Barry Parshall as its new SVP of Product Management. Parshall was most recently at iJento, where he also served at SVP of Product Management. Parshall will head up product strategy for the company.

Product 164

Product San Diego Software Development Software 164

socalTECH

OCTOBER 8, 2013

SlimSurveys , the new startup headed by former TweetPhoto founder Sean Callahan, has launched a new product, aimed at collecting data from website visitors. According to the company, its new Customer Insights product lets website owners add a widget to their website, to help collect real-time, customer insights. READ MORE>>.

Product 210

Product San Diego Customer Custom 210

socalTECH

AUGUST 30, 2017

headquarters in Ontario, California, said today that it has launched into the commercial unmanned aerial vehicle (UAV) market, with its first product dedicated to commercial use. Yuneec International , the Chinese drone maker which has its U.S.

Marketing 145

Marketing Software Product 145

socalTECH

JANUARY 5, 2017

San Diego-based Lynx technology , a developer of software for managing media libraries and smart home devices, said today that it has launched its first product, called SmartLynx 1.0. Lynx said it is backed by San Diego-based J.M. Driver, LLC. READ MORE>>.

Product 124

Product Technology San Diego Networking 124

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Before you finalize the product is the best time to talk about it and see if you can get some buzz started. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

MARCH 20, 2019

Los Angeles-based online real estate investment marketplace PeerStreet --which is backed by Andreessen Horowitz--is expanding the scope of its marketplace with a new loan product, which will offer up loans for purchases of residential rental properties. READ MORE>>.

Product 113

Product Google Los Angeles Entrepreneur 113

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.”

Marketing 354

Marketing Case Study Metrics Sales 354

socalTECH

NOVEMBER 17, 2014

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. soci social media marketing venture capital content discovery' in a Series A funding. READ MORE>>.

Social Media 193

Social Media Media Marketing San Diego 193