Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. System Integrations.

Startup 403

Startup Sales Software Review Technical Review 403

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

TechCrunch LA

JULY 19, 2022

The process for retailers and brands to liquidate excess inventory hasn’t changed very much, if at all, and while some retailers were able to build operational infrastructure to service the off-price channels, it continues to be a constant pain point. to develop some sweet inventory-planning software. Syrup Tech bags $6.3M

Product 191

Product Funding Technical Review Equity 191

Tech.Co

JANUARY 3, 2020

Point-of-Sale Systems. With in-person sales still accounting for more than $3 trillion per year , it's safe to say the original shopping methods are going to stick around. Similarly, despite the rise of services such as UberEats and Deliveroo, the experience of eating at a restaurant can't be replaced. Field Service Software.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Manage customer service.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

socalTECH

AUGUST 27, 2014

Santa Monica-based TigerText , the secure messaging service provider for the enterprise market, reports that it has seen a spike of 750 percent in its message volume in the first half of the year. The company said the growth comes due to record sales and customer growth at the company. READ MORE>>.

Software Review 138

Software Review Santa Monica Platform Report 138

Startup Professionals Musings

OCTOBER 30, 2020

Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Specialized services, such as accounting, require skilled people, training, and tools, and do not scale well. Minimize one-time sales in your business model. Focus on a solution that is scalable world-wide.

Outsource Development 154

Outsource Development Social Media Software Review Custom 154

TechCrunch LA

APRIL 12, 2018

The company is ServiceTitan, and its market… is air conditioners. More specifically, it’s the contractors that service equipment like the heating, ventilation and cooling systems at commercial and residential properties across the U.S.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

socalTECH

DECEMBER 28, 2020

It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment? ,p> As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 million local listings, a record number.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

JULY 15, 2019

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 88

Software Review CTO Hire Outsource Development Startup 88

Berkonomics

JANUARY 3, 2013

Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. Usually that amount exceeds 50% of total revenues, and is often much more. Email readers, continue here.] Think of the portion of fixed overhead covered by recurring revenues.

Outsource Development 197

Outsource Development Software Review Sales Demand 197

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Barter your services for their services. Apply for contests and business grants.

Startup 136

Startup Technical Review Equity Incubator 136

Startup Professionals Musings

MARCH 21, 2021

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. More customers are lost to apathy after the sale than poor service or quality.

Activity 133

Activity Startup Ideas Technical Review 133

InfoChachkie

FEBRUARY 19, 2014

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. In the case of Invoca, customers pay a monthly subscription price for the company''s inbound call marketing platform.

SaaS 215

SaaS Pricing Sales Custom 215

socalTECH

FEBRUARY 25, 2016

West Hills-based Peloton Document Solutions , a company developing software which helps investment bankers, private equity investors, and companies to communicate financial information via interactive documents, has scored a strategic investment from R.R. Donnelley & Sons Company. Financial terms of the investment were not disclosed.

Invest 100

Invest Software Review Equity Sales 100

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JANUARY 18, 2020

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Pew says the Boomer demographic is the largest mainstream pool of experienced talent in the market today, and will be for the foreseeable future. Manage customer service.

Startup 124

Startup Technical Review Software Review Entrepreneur 124

socalTECH

FEBRUARY 10, 2017

For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

APRIL 4, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Barter your services for their services. Apply for contests and business grants.

Tips 104

Tips Startup Technical Review Equity 104

Startup Professionals Musings

MARCH 14, 2022

billion, now providing identity theft services for nearly 80 million users around the globe. Market your solution and user benefits, not the mysterious technology behind it. I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). Don’t take shortcuts on these.

Custom 137

Custom Customer Technical Review Symantec 137

Both Sides of the Table

NOVEMBER 14, 2017

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

APRIL 22, 2014

If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term. Look at the big picture first of development, finance, and marketing/sales. Similar values and goals.

Software Review 107

Software Review Entrepreneur CTO Hire Outsource Development 107

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

Startup Professionals Musings

JULY 16, 2017

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

Software Review 56

Software Review CTO Hire Outsource Development CTO Coach 56

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

APRIL 12, 2019

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

Startup 105

Startup Software Review Technical Review Social Media 105

Startup Professionals Musings

DECEMBER 6, 2019

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Barter your services for their services. Apply for contests and business grants.

Startup 128

Startup Technical Review Equity Incubator 128

Both Sides of the Table

FEBRUARY 26, 2012

While you may be able to offer a price & terms for your service and not ever negotiate (especially if you’re an Internet company that sells cheaply to small businesses over the web and without onsite support & service) – you’ll still likely have to negotiate on business development deals. Your IT Reviewer.

Development Team Review 293

Development Team Review Software Review Pricing Startup 293

Startup Professionals Musings

FEBRUARY 8, 2013

If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term. Look at the big picture first of development, finance, and marketing/sales. Similar values and goals.

Software Review 103

Software Review Equity CTO Hire Outsource Development 103

Both Sides of the Table

NOVEMBER 1, 2009

Our sales guys were on the front line and heard what they needed to win deals. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.) Customers, press and the market responded positively. ‘ Here are some steps in the Inside Out organization.

Organization 280

Organization Custom Customer Tips 280

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 128

Tool Startup Software Review Technical Review 128

InfoChachkie

NOVEMBER 18, 2013

Instead, I worked at a small software startup where I reported directly to the Founder and CEO. The Founder was kind enough to mentor me for several years, allowing me to experience all the roles involved in running a software company, including: sales, marketing, support and product development. I certainly did.

Mentor 263

Mentor Startup Technical Review Software Review 263

Startup Professionals Musings

JUNE 29, 2011

If one of your core values is exceeding your customer expectations for quality and service, and your potential partner ascribes to the low cost, high profit mantra, a successful partnership is highly unlikely over the long-term. Look at the big picture first of development, finance, and marketing/sales. Similar values and goals.

Software Review 96

Software Review CTO Hire Startup Outsource Development 96

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. apps, and more, it continues to be a major force in automotive information and services. Deploying software in the cloud? RightScale.

Technical Review 279

Technical Review Company Companies Southern California 279

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Market Size. Marketing with long payback is precisely what requires venture capital. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150