socalTECH

OCTOBER 11, 2011

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Medsphere develops a suite of clinical support products and services focused on electronic health record systems. READ MORE>>.

Sales 140

Sales Marketing Research Software 140

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. marketing is not zero marketing.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

DECEMBER 15, 2011

The automaker said that Beattie will be responsible for the firm's global marketing, sales, and customer service divisions. Beattie was previously EVP of Marketing and Sales for Jaguar North America, and also had served at Lincoln Mercury, Ford, and Mazda. READ MORE>>.

Sales 133

Sales Marketing Customer Custom 133

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. Your challenge is to excel in all elements of a customer interaction, from pre-sales to long-term advocacy and image. Prioritize value to the customer over and above cost to you.

Competition 109

Competition Services Customer Custom 109

socalTECH

JULY 16, 2020

Los Angeles-based iList , a new startup in the residential real estate market, said on Wednesday that it has launched a new interactive service to help home sellers value, list, and market their homes.

Sales 113

Sales Los Angeles Platform Marketing 113

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” What to do to Avoid Shelfware?

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems., READ MORE>>.

Social Media 234

Social Media Media Marketing Product 234

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

Sales 124

Sales Funding Capital Services 124

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

socalTECH

NOVEMBER 2, 2017

Santa Monica- and Irvine-based Onica , a provider of IT services focused on cloud-based platforms like Amazon Web Services (AWS), has raised $20M in a funding round, the company announced this week. Onica said it will use the new funding to focus on growth of its Amazon Web Services (AWS) consulting and managed services business.

Services 113

Services Santa Monica Web Resource 113

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers. Jon Siegal was previously a VP of Sales at Siebel Sytsems., READ MORE>>.

Social Media 197

Social Media Media Marketing Product 197

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

OCTOBER 28, 2014

Santa Barbara-based optical switching technology developer Calient Technologies said this morning that it has named Erik Leonard as its Senior Vice President of Sales. Leonard had most recently been Vice President of Sales for its Service Provider and Digital Entertainment markets area. READ MORE>>.

Sales 113

Sales Technology Santa Barbara Entertainment 113

TechCrunch LA

JULY 29, 2020

The two companies have announced a new partnership that will see Humana pushing Heal’s in-home and virtual care delivery services to the patients it covers and committing $100 million to spur the Los Angeles-based startup’s growth. “ We think we are… an accelerant for the adoption of those services.”

Services 244

Services Invest Demand Los Angeles 244

socalTECH

MAY 7, 2015

Santa Barbara-based ShipHawk , the online marketplace for packing and shipping, said today that it has appointed Erica Deas to its sales team. Deas was previously Senior Director of Mid-Market Sales at Tapjoy. ShipHawk said Deas will take over the daily operations and development of its SaaS sales team.

Sales 100

Sales Santa Barbara SaaS Capital 100

socalTECH

FEBRUARY 7, 2013

MyTime , which operates an online service focused on online deals for appointment-focused businesses like chiropractors, personal trainers, housekeeping, and more, has raised a round of funding to expand its service beyond Los Angeles. MyTime is led by Ethan Anderson, whose last firm, Redbeacon, had been acquired by Home Depot.

Services 229

Services Funding GRP Partners Legalzoom 229

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

OCTOBER 16, 2013

San Diego-based driver monitoring systems provider SmartDrive Systems announced this morning that it has named Michael Baker as its new Vice President of Worldwide Sales. Baker has previously served at Navman Wireless, Qualcomm Omnitracs and HighwayMaster, along with Saunders Cash Control, Trendar and Fleet Control Services American Express.

Sales 138

Sales San Diego Services Marketing 138

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

Sales 100

Sales Technology Funding Capital 100

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

APRIL 19, 2012

Los Angeles-based Mogreet , coming off a new round of venture funding, is in expansion mode, saying that it has opened up a new Midwest sales office for the company. Mogreet said it has opened up a new office headed by Joshua Pyne, who the firm snagged from ChaCha, the mobile questions and answers service. READ MORE>>.

Mogreet 157

Mogreet Sales Draper Mobile 157

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. Well think of it this way – you have your sales process. And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing.

Customer 324

Customer Custom Marketing Newsletter 324

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Tricked by recency.

Marketing 119

Marketing Metrics Demand Statistics 119

Startup Professionals Musings

DECEMBER 13, 2020

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. Your competition is global, so today’s customers are demanding world-class service. Set the expectation for continuous improvement.

Customer 168

Customer Custom Services Startup 168

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. Last year, the company unveiled its tools for managing Kubernetes deployments and immediately saw sales increase.

Software 224

Software Tool SaaS Los Angeles 224

socalTECH

SEPTEMBER 11, 2012

Aliso Viejo-based CitizenHawk said today that it has hired a new Regional Sales Director. The firm--which provides online brand protection services to companies--said Brian Conchuratt has been named to the position. READ MORE>>.

Sales 133

Sales Media Software Services 133