Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Be careful about this advice. Also be careful about VCs.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

NOVEMBER 22, 2009

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 56

Marketing SEM Blogging Design 56

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. Talk about Luxury Link? When I first came on board, we were not very sophisticated with our search engine marketing. We grew our SEM and improved our ROI.

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

NOVEMBER 27, 2011

You are now reading one of about 50 million out there already. Social media marketing. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 4, 2011

And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. Here are some measurements I think about. How many through SEM? You’ll have no idea when you’re off course. Customer Acquisition.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. You can learn more about his experiences at johngreathouse.com _. —

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. In summary, I see a historic shift taking place in the world today.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. in a Series A venture round.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

APRIL 16, 2011

These are elements, normally added by your website designer, which contain one or two sentences that briefly explain to the search engine what each web page is about. Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). Web site keyword tags and description.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. In summary, I see a historic shift taking place in the world today.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive.

Marketing 307

Marketing Technical Review Startup Tool 307

Tech Zulu Event

SEPTEMBER 19, 2010

If you are just hearing about this event, or if you already heard about it but just wanted to know exactly what is going to be happening this week, then this is for you. Where can I find out about events happening during SMW? Tuesday - Sept 21st - 6PM - Location-Based Marketing: To Check-in or Not to Check-in?

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

socalTECH

SEPTEMBER 14, 2009

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. I was in advertising and marketing, working in Newport Beach on the Mazda account. It's down in Laguna Beach.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K. In summary, I see a historic shift taking place in the world today.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

FEBRUARY 27, 2010

These are HTML tags needed per page, which contain one or two sentences, and keywords and phrases, that briefly explain to the search engine what the web page is about. Use this to expand your market credibility and brand awareness, and provide a more personal side to market communications. Meta Description and Keyword tags.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 1, 2011

And it was a great lesson to talk about with my son afterward. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. With my son we were able to talk afterward about how hard Justin worked to achieve his dream.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285