socalTECH

FEBRUARY 29, 2016

Los Angeles-based ZENEDGE , a startup developing cloud-based web application firewall and cybersecurity products, said it has launched a product called ZENEDGE AI. ZENEDGE said the software is beta now, and will become generally available in Q2. ZENEDGE is led by Yuri Frayman and Leon Kuperman. READ MORE>>.

Artificial Inteligence 100

Artificial Inteligence Web Los Angeles Product 100

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JUNE 10, 2010

Huntington Beach-based Cosnet , a developer of web conferencing software, said this week that it has launched a new, free webinar service called Freebinar. According to the firm, it will offer free, unlimited webinars for up to 150 attendees, by using online advertising to offset the cost of the service.

Web 153

Web Marketing Advertising Organization 153

socalTECH

JANUARY 30, 2014

AnyMeeting , the developer of web and video conferencing software aimed at the small business market, said today that it has launched a new, web conferencing product called AnyMeeting Company Pro.

Web 157

Web Product Tech Coast Angels Keiretsu 157

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” He’s right about this.

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Optimize your web history and presence. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

SoCal CTO

JANUARY 28, 2010

Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” And he’s right there’s a big difference.

Web Development 167

Web Development Los Angeles Web Develop 167

InfoChachkie

JANUARY 23, 2019

Software terminology is stubbornly not following a similar evolution. It’s high time we kill the term Software As A Service (SaaS) and call it what it is – software. Even Salesforce abandoned it’s silly “No Software” tagline, after the company had to explain in 2015 that it meant, “No legacy software, just cloud software.”.

SaaS 113

SaaS Software Artificial Inteligence ASP 113

SoCal CTO

DECEMBER 10, 2012

And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. I quite often get a call where a founder raised $150K of initial money and has spend $120K on in-house or outsourced development and the software is 90% done. Strategic Technical Advisor.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix.

Marketing 196

Marketing CalTech IP Pasadena 196

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites. READ MORE>>.

Web 154

Web Sites Search Engine Optimization Mobile 154

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster?

Develop 520

Develop Development Technical Review SEO 520

Both Sides of the Table

JUNE 28, 2011

In this three-part series I will explore the ways that the Venture Capital industry has changed over the past 5 years that I would argue are a direct result of changes in the software industry, not the other way around. million in team costs to code, launch, manage, market & sell our software.

Venture Capital 334

Venture Capital Software Capital Startup 334

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

OCTOBER 18, 2010

Los Angeles-based Steamboat Ventures , the venture capital arm of The Walt Disney Company, has invested in a Chinese startup which provides web, video, and search analytics, Gridsum Technology. Gridsum's web analytics software is used to track online marketing campaigns; the firm said its customers include Microsoft, Coca-Cola and Lancome.

Steamboat Ventures 167

Steamboat Ventures Web Invest Venture Capital 167

socalTECH

AUGUST 17, 2010

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs. READ MORE>>.

Search Engine Optimization 178

Search Engine Optimization Altadena Marketing Idealab 178

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing. Pricing on the new offering was not released. READ MORE>>.

Tool 187

Tool Marketing Social Media Content 187

socalTECH

FEBRUARY 14, 2012

Santa Monica-based Nimble , the developer of a software-as-a-service, contact management service which is headed by former Goldmine founder Jon Ferrara, said this morning that it has debuted a new version of its service. focuses on social discovery, improved usability, and better privacy and marketing integration. READ MORE>>.

Software 145

Software Santa Monica Web Google 145

socalTECH

OCTOBER 24, 2008

Newport Beach-based Day Software, a developer of content management software, said this week that it has appointed Kevin Cochrane as the firm's Chief Marketing Officer. Cochrane has also served at Interwoven, where he was the fourth employee, Day Software said. READ MORE>>

Software 100

Software Marketing Content Web 100

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat. READ MORE>>.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

Inverted Software

SEPTEMBER 8, 2017

At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact is email marketing software. Here is our list: Hootsuite. ConstantContact. Conclusion.

Software Review 44

Software Review Tool Software Marketing 44

Xconomy

MAY 8, 2018

In the eight years since it was founded, Seismic has become a leader in the market for Web-based software used by corporations and other big customers to manage the online marketing materials created to support sales reps in the field. Financial terms of the deal are being withheld, according to Seismic CEO Doug Winter.

Sales 70

Sales Software San Diego Web 70

socalTECH

FEBRUARY 8, 2011

Los Angeles-based CrownPeak , the developer of software-as-a-service, web content management tools headed by Jim Howard, said today that it has rolled out a major upgrade to its platform. READ MORE>>.

Software 160

Software Tool Content Web 160

socalTECH

JULY 25, 2019

Los Angeles-based web application security software developer Signal Sciences says that it is seeing strong revenue growth, as it grows its headcount by nearly 100 employees just in the past year. The company said its software protects more than 25,000 applications. READ MORE>>.

Report 150

Report Web Software Development Los Angeles 150

socalTECH

APRIL 23, 2021

Los Angeles-based videogame commerce technology developer Xsolla says it has acquired Slemma, a developer of data analytics and visualization and reporting software. The company said Slemma's web-based tools allow users to create simple, easy-to-use and dynamic data reports with customizable dashboards.

Commerce 113

Commerce Report Tool Web 113

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. While Hide.me

Tool 128

Tool Startup Software Review Technical Review 128

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

TechCrunch LA

SEPTEMBER 13, 2021

Fast forward to almost exactly one year later, and a lot has changed for the payments and software startup. Since its 2017 inception, SpotOn has been focused on providing software and payments technology to SMBs with an emphasis on restaurants and retail businesses. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

MAY 30, 2019

Los Angeles-based Mission , a startup providing managed services and consulting for Amazon Web Services, has raised $15M in a funding round, from private equity investor Great Hill Partners. According to Mission, it will use the new funding to expand its team, technology, system, and go-to-market.

Services 133

Services Southern California Web Equity 133

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

DECEMBER 6, 2011

Pasadena-based Central Desktop , the provider of online collaboration and project management software headed by Isaac Garcia, reported today that it has signed three marketing agency customers. Central Desktop's tools are being used for project management, Gantt charts, web conferencing, and other activities for those firms.

Marketing 133

Marketing Pasadena Report Web 133

socalTECH

JUNE 8, 2010

Manhattan Beach-based TSi Auto Solutions , a provider of web-based auto dealership management software, said today that it has acquired AutoSoft , a Seattle firm which develops financial reporting and analytics products for the automotive OEM market. Tags: auto solutions autosoft merger acquisition automotive software.

Manhattan Beach 150

Manhattan Beach Software Acquisition Web 150

socalTECH

MAY 22, 2019

Santa Monica-based customer relationship management (CRM) software developer Nimble said on Wednesday that it has migrated its customer relationship software to Microsoft Azure.

Santa Monica 113

Santa Monica Software Development Web Customer 113

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

MARCH 5, 2019

Santa Barbara-based Reactful , a developer of artificial intelligence and machine learning software for website personalization, and 6sense , a devleoper of "account based orchestration" software for marketers, said they are in a new technology partnership. Financial terms of the deal were not announced. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Technology Santa Barbara Web 113