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Spreeify Launches New Mobile Ad Product

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Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify' READ MORE>>.

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Mobile Productivity Tools for Business

SoCal Tech Calendar

Wednesday, March 21, 2012 -- Mobile Productivity Tools for Business. Mobile Computing is one of the most exciting and important trends we have experienced in a very long time. Eliminating the barriers of time and place allows us to be productive when we are ready to engage. Techbizconnection. See [link] (more)

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Fuel Cycle Rolls Out Continuous Issue Tracking Tool

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Santa Monica-based a href="[link] Cycle, a developer of software for market research, said it has rolled out a new tool to help with ongoing issue tracking for companies using continuous product development. Pricing was not announced.

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Factual Launches Mobile Personalization, Ad Targeting Tools

socalTECH

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Factual said its new tool, Geopulse Audience, provides demographic, behavioral, and geographic user profiles to publishers and developers, based on a timestamped locaiton data.

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Beachfront Media Debuts Mobile Video Ad Product

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Beachfront said the new product provides programmatic video ads for mobile video advertising, which combines both real-time-bidding (RTB) with private marketplaces and programmatic inventory. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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PatientPop Launches New Comparison Tool For Healthcare Providers

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Santa Monica-based PatientPop , which develops healthcare practice management software, has rolled out a new product, aimed at helping independent healthcare providers compare themselves to other local competitors. READ MORE>>.

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