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CampaignEQ Aims At Better Mobile Marketing Attribution

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Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

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New York Mobile Development Firm Attracted To Silicon Beach

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A New York-based provider of mobile consulting and development said Tuesday that it has opened up a new Los Angeles office, specifically to become part of the "Silicon Beach" startup scene in the area. Applico , which develops Android, iPhone, and mobile web software, said it specifically decided to open an L.A.

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eHarmony Users Shift To Mobile

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Online dating site eHarmony is reporting that it's seeing an increasing number of users using its mobile apps to access its dating service, and also said that conversions of those users is up nearly 40 percent year to year. READ MORE>>.

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StartEngine Debuts Eight New Startups At Demo Day

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StartEngine , the startup accelerator headed by Howard Marks, is launching its newest class of startups today in a private event in Santa Monica. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon. READ MORE>>.

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Interview with Michael Schneider, Mobile Roadie

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Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? Taylor actually came in through the front door, and just signed up on our web site.

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Curating The Web Using PublishThis, with Matt Kumin

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If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? Prior to starting PublishThis, I was the General Manager for Edmunds.com, the automotive site here in Santa Monica.

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Famous Birthdays Focuses On Finding Celebrity Facts

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A Santa Monica startup, Famous Birthdays , looks to have carved out quite a niche in the area, with its online list of (you guessed it), famous birthdays. ResourceWebs was notable in that Britton avoided the usual hype and over-funding of startups to instead focus on creating a profitable online business. READ MORE>>.