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MarketCast Sets New Chief Product Officer

socalTECH

Los Angeles-based research and analytics provider MarketCast says it has appointed its very first Chief Product Officer, naming Carmen Palmer to the role. Palmer was previously at NBCUniversal, on NBC's Content Distribution Digital Products team. The company said Palmer also spend nearly a decade at Yahoo! previously.

Product 113
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Yahoo Taps Pepperdine Prof As Chief Product Officer

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Online search portal Yahoo said yesterday that it has named Blake Irving , most recently a professor at the Pepperdine University's Graziadio School of Business and Management in Malibu, as its Chief Product Officer, heading up the company's product strategy and direction. Ltd, and Compaq Computer Corp.

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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. Pricing on the new tool was not announced. READ MORE>>. server advertising technology display network mobile spreeify'

Mobile 218
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Blake Irving, Yahoo!

SoCal Tech Calendar

Wednesday, February 29, 2012 -- Blake Irving, EVP and CPO, Yahoo! Blake Irving is executive vice president and chief product officer at Yahoo! Previously, he served as corporate vice president of the Windows Live Platform group at Microsoft. Pepperdine Dean's Executive Leadership Series.

Yahoo 113
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Design a product or service that you can sell. In the long run, everyone wants both profitability and user growth, but the question is which comes first.

Platform 118
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points.

Sales 319
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Gradient X Snags Exec From OpenX

socalTECH

Cunninghame was last overseeing and developing marketplace strategy for the OpenX real-time bidding platform, and also had served as Director of Product Management at Yahoo. He was at Overture before it was acquired by Yahoo.

OpenX 223