Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

SEPTEMBER 30, 2020

Santa Monica-based Ring , the maker of security cameras, doorbells, and other products, was seeing major downtime on Wednesday, with users reporting that the service and doorbells were "basically unusable".

Santa Monica 113

Santa Monica Social Media Report Media 113

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to relevant reports , 93 percent of online experiences start with a search engine. Don’t just monitor – engage customers.

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Customer Custom Marketing Social Media 172

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. You need to find just enough information to quantify the real need out there for your product or service.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

AUGUST 11, 2017

in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. in total consideration representing compensation for future employment services. Earlier reports had placed the acquisition of Zenly at between $250M to $350M. paid $213.3M

Pricing 113

Pricing Social Media Acquisition Los Angeles 113

Startup Professionals Musings

JULY 9, 2022

Everyday devices, like Internet soda vending , have an embedded computer allowing full remote reporting and control. There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Infrastructure as a Service (IaaS). Social Media.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. Today's interview is with Jon Ferrara of Nimble (www.nimble.com), the maker of contact management software-as-a-service.

Customer 166

Customer Custom Conference Social Media 166

TechCrunch LA

FEBRUARY 6, 2022

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter. Image Credits: Facebook. the big thing.

Marketing 246

Marketing Newsletter Technical Review News 246

Startup Professionals Musings

SEPTEMBER 16, 2023

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Incorporating a business entity early through online services. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

AUGUST 14, 2020

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. You need to find just enough information to quantify the real need out there for your product or service.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Manage customer service. Don’t expect them to go away any time soon.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Startup Professionals Musings

FEBRUARY 4, 2023

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. Datafication of speech.

Custom 115

Custom Customer Social Media Research 115

TechCrunch LA

OCTOBER 19, 2019

It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Capitalize on yourself early.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Today your reputation online is more important than your price, service, or location. Either one can kill the other.

Social Media 144

Social Media Media Summary Satisfaction 144

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Incorporating a business entity early through online services. Establishing your brand with interactive social media. The cost of social media done well is low.

Tips 161

Tips Startup Social Media News 161

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. ” Image Credits: Queen Khamyra (Brandy Merriweather via BStarPR).

Platform 210

Platform Social Media Netflix Content 210

socalTECH

OCTOBER 3, 2012

Newport Beach-based Adigami , which develops digital media analytics tools, said today that it has launched a new product to help users do cross-channel marketing analytics. The new startup is headed by Cyrus Ghalambor. The firm said its solution provides affordable data integration tools for digital marketers via a universal API.

Marketing 133

Marketing Social Media Tool Media 133

socalTECH

FEBRUARY 20, 2015

Los Angeles-based Armorway , a tartup that uses "game theory" and big data information to plan out security scheduling, says its software is being used by the Federal Air Marshal Service and U.S. Coast Guard, the University of Southern California, and an un-named event production house.

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USC Southern California Social Media Software 100

Xconomy

OCTOBER 30, 2018

Facebook (NASDAQ: FB ) shares gained nearly 3 percent Tuesday, and ticked up further in after-hours trading following the release of a third quarter earnings report that showed some strengths as well as shortfalls. On the strength side of the third quarter report: The company’s profit of $5.14 election campaigns. election campaigns.

Social Media 51

Social Media Report Media San Diego 51

Startup Professionals Musings

MAY 9, 2020

The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Many market research companies now use this data by ‘scraping’ the web to obtain detailed examples of the sentiment relating to particular issues, brands, products, and services. Datafication of speech.

Social Media 124

Social Media Research Examples Commerce 124

Startup Professionals Musings

SEPTEMBER 29, 2019

Everyday devices, like Internet soda vending , have an embedded computer allowing full remote reporting and control. There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Infrastructure as a Service (IaaS). Social Media.

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

AUGUST 7, 2019

Fullscreen said that its service will include including strategy, content development, optimization, and reporting for brands to help them expand their presence on LinkedIn. Pricing on the new service was not announced. According to Fullscreen, the practice will help help brands successfully increase their LinkedIn presence.

Entertainment 113

Entertainment Platform Los Angeles Pricing 113