article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles! Share and Enjoy.

Content 171
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Coull, allows technologically unsophisticated advertisers to create interactive video ads on a self-serve basis, effectively making it the first DIY, video performance network. Coull Offers Advertisers Video Skimlinks. Share and Enjoy.

Custom 226
article thumbnail

Deal Hair: Is Your Startup More Like Russell Brand Or Bruce Willis?

InfoChachkie

Sales Guy who can package and promote the opportunity, but who has minimal product development capabilities. With the Sales Guy, the venture capitalist might extrapolate that he will over-promise the company's capabilities and ultimately deliver a sub-standard product to market. Share and Enjoy.

article thumbnail

7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Once you prove that a substantial number of people are willing to pay more for your solution than it costs you to provide it, you can then consider licensing your underlying technology. Over-promise And Under-deliver.

article thumbnail

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Too Techie - Tone down emphasis on the technology underlying your venture; an interested investor will perform tech diligence at the appropriate time. Distribution and Sales. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

article thumbnail

The Original Lean Startup MVP – Louie, Louie

InfoChachkie

In many cases, an expert's legacy knowledge makes it difficult for them to accurately assess an innovative technology's potential impact. However, sales plummeted once the popularity of the Kingsmen's single spread from Boston, eventually becoming a national hit. Lean startups often need to ignore the wisdom of industry experts.

Startup 217