ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform
Tech Zulu Event
OCTOBER 15, 2012
Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.
Let's personalize your content