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ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform

Tech Zulu Event

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.

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Interview with Rob Reed, MomentFeed

socalTECH

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That's really what Social Media 2.0

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Inside the Realms of Ruin

TechCrunch LA

And how are these concerns exacerbated given that these authors’ target audience is too young to buy cryptocurrency on platforms like Coinbase and Gemini? But monetizing fan fiction through online platforms is a trickier matter. Does minting those stories as NFTs affect the copyright of those stories?

Writing 196
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Interview with Howard Lindzon, StockTwits

socalTECH

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments.

Ideas 248
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Open Source Business Model

SoCal CTO

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter, by contrast, started as an open platform where people let anybody see what they were writing. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued. So why is this important for businesses?

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

In recent years, the company has expanded beyond its core technology to help its customers track their customers through affiliate marketing, display advertising, and online search and social media, and to target market segments with specific product offers. “We Lunsford oversaw WebSideStory’s IPO in 2004, and Limelight’s IPO in 2007.

Custom 40