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Pathmatics Gets $3M For Advertising Analytics Software

socalTECH

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. BDMI's Sim Blaustein joins the company's baord with the funding. READ MORE>>.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Putting customers first. Legendary customer support. You could just outspend. The Holy Grail of.

Startup 248
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WebVisible Sees Advertising Recovery

socalTECH

Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S., READ MORE>>.

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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

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FastPay Tops $100M In Funding To Customers

socalTECH

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

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The Mobile Majority Buys Qualcomm Spinoff Gimbal

socalTECH

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Gimbal was spun out of Qualcomm in 2014, and had started as a project within Qualcomm in 2010.

Mobile 100
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LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup

SoCal Tech Calendar

Tuesday, December 14, 2010 -- LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup. Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers.

Startup 100