socalTECH

SEPTEMBER 22, 2011

ReachLocal said it has opened up direct local sales offices in Dusseldorf, Germany; Newcastle, Australia; and Columbus, Ohio. ReachLocal's local offices provide direct contact with its SMB customers, who use the firm for search engine marketing, web presence, display advertising, and other online marketing efforts.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

SoCal Tech Calendar

JANUARY 12, 2012

Wednesday, January 18, 2012 -- Connecting the WHAT to the WHY in Web Analytics. Crucial data is used to improve customer experience, increase conversion/sales, develop customer loyalty and spread positive word-of-mouth. WHY are customers completing sales or leaving the site? See [link] (more)

Web 100

Web Sales Customer Custom 100

Tech Zulu Event

DECEMBER 30, 2011

TechZulu is excited to invite you to the 2012 Startup and Entrepreneurial Forecast taking place on Tuesday Jan. We have a line up of amazing speakers who will share their insights and forecast for startup trends in 2012. Custom ad deals and partnerships. 24 7pm at Coloft in Santa Monica. Contact us at sponsor@techzulu.com.

Tech Coast Angels 105

Tech Coast Angels Startup Angel Southern California 105

Tech Zulu Event

OCTOBER 10, 2012

Even though Lyft nor Sidecar presented at TechCrunch Disrupt 2012 they need to be mentioned as they were a huge time saver both getting from after party to after party and also to get to the airport. One way to use videos to increase sales is uploading them to YouTube. Lyft / Sidecar – The Airbnb of commuter transportation.

Startup 77

Startup Conference Google Web 77

SoCal Tech Calendar

SEPTEMBER 14, 2012

Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement. TCOSC Marketing and Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs".

Ideas 113

Ideas Technology Council TCOSC Content 113

Tech Zulu Event

DECEMBER 29, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).

Customer 74

Customer Custom Advertising Demand 74

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

SoCal Tech Calendar

FEBRUARY 17, 2012

Thursday, February 23, 2012 -- Small Business Breakfast Series - Pepperdie Graziadio Alumni Network and SBDC. The day-to-day operations of any small business entails the following components: 1) Talent recruitment 2) Marketing and sales 3) Technology 4) Finance and Legal 5) Customer support, and 6) Healthy dosage of organizational culture.

Networking 113

Networking Sales Customer Custom 113

SoCal Tech Calendar

NOVEMBER 14, 2012

Thursday, November 15, 2012 --. TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era.

Social Media 113

Social Media Media Technology Council TCOSC 113

Tech Zulu Event

DECEMBER 26, 2011

This Black Friday we reached record retail sales at traditional brick-and-mortar stores, yet the merging Cyber Monday is proving to be a fighting younger brother. Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research).

Customer 72

Customer Custom Demand Advertising 72

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time.

Social Media 100

Social Media Media Technology Council TCOSC 100

SoCal Tech Calendar

SEPTEMBER 18, 2012

Monday, September 24, 2012 -- Turbo-Charging Social Media Engagement for Retail in Time for the Holidays. Speakers will share tools, techniques and tips for using social media to build retail brands, manage customer relations and generate sales. Social Media Club. How does social media drive engagement for retail marketers?

Social Media 113

Social Media Media Mogreet Tips 113

Both Sides of the Table

APRIL 25, 2011

They feel very confident they can hit $18 – 20 million in 2012. Early in a services business there is usually no profits as the company reinvests in hiring people to grow, but by $20 million in sales the company should at least be pulling in 10% profits (if not more) depending on how much is reinvested. You own the IP you create.

Services 332

Services Venture Capital IP Startup 332

SoCal Tech Calendar

MAY 4, 2012

Thursday, May 10, 2012 -- Accounting and Taxation for Startups. At the inception of a company the entrepreneur typically focuses on product development, RandD, customer relationships and sales and marketing.Often, accounting and taxation are overlooked.

OCTANE 100

OCTANE Startup Equity Sales 100

TechCrunch LA

APRIL 12, 2018

Founded by Ara Mahdessian and Vahe Kuzoyan in 2012, ServiceTitan is very much an up-and-coming billion-dollar business that’s a family (minded) affair. More specifically, it’s the contractors that service equipment like the heating, ventilation and cooling systems at commercial and residential properties across the U.S.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

SoCal Tech Calendar

FEBRUARY 10, 2012

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. ebsites are becoming more interactive and mobile applications are impacting brand awareness and sales. Do you wonder how to best utilize your mobile applications to improve your business and brand?

Social Media 100

Social Media Mobile Media Technology 100

Tech Zulu Event

MARCH 5, 2012

Saturday evening came to a “closing” with the Coloft tradition of the famous scene from Glengarry Glen Ross where Alec Baldwin defines the meaning of “closing” while he gives a nearly Oscar winning sales talk to motivate his staff. As Avesta Rasouli, SWLA Co-organizer and Founder of Coloft says, “Go sell something! Coffee is for closers!”

Startup 66

Startup Mahalo Technical Review Idealab 66

SoCal Tech Calendar

JANUARY 25, 2012

Tuesday, January 31, 2012 -- The Digital Data Revolution. The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns. The amount of data available to businesses has been increasing exponentially.

Technology Council 113

Technology Council TCOSC Social Network Competition 113

InfoChachkie

MARCH 4, 2013

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Instead of refining their material based on customer feedback, they often lock themselves away in a recording studio, isolated from their fans' reactions.

Startup 269

Startup Cloud Computing RSS Writing 269

Eric Greenspan

JULY 3, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. In May of 2012, sales dropped drastically. Sales remained sluggish during this period, but we were not giving up. I was wrong.

Capital 234

Capital Pricing Press Customer 234

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Some quick data that I pulled from EmailisNotDead.com (mid 2012).

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

Tech Zulu Event

OCTOBER 7, 2014

Launching in 2012, Moreboats.com has been successful in reinventing the market of a mature boating industry. With a savvy reimagining of the online marketplace and an eye for customizing broker relationships, Moreboats.com is ready to revitalize the boat-selling experience.

Technical Review 101

Technical Review Startup Sales Marketing 101

socalTECH

DECEMBER 11, 2017

Scott Cannon: We started in 2012, when it was basically a couple of people on a telephone and the yellow pages. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. Really, we're the sales and marketing arm of those companies. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

Xconomy

AUGUST 1, 2016

Founded in Del Mar, CA in 2012, PacketSled has developed cloud-based technology that continuously monitors its customers’ computer networks, and provides automated intrusion detection, response, and forensics capabilities. Two other small funds, Blu Ventures and JHS Ventures joined in the round.

San Diego 40

San Diego Conference Funding Networking 40

Xconomy

JULY 26, 2016

LendingClub helped to pioneer the model, saying in November 2012 that it had surpassed $1 billion in loans issued since 2006, when it was founded. LendingClub stumbled earlier this year, however, when an internal investigation found improprieties in the sale of $22 million in loans. million in 2012 to more than $59 million in 2015.

San Diego 40

San Diego Help Software Review Funding 40

Xconomy

JULY 26, 2016

LendingClub helped to pioneer the model, saying in November 2012 that it had surpassed $1 billion in loans issued since 2006, when it was founded. LendingClub stumbled earlier this year, however, when an internal investigation found improprieties in the sale of $22 million in loans. million in 2012 to more than $59 million in 2015.

Software Review 40

Software Review San Diego Funding Customer 40

InfoChachkie

JULY 18, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. In May of 2012, sales dropped drastically. Sales remained sluggish during this period, but we were not giving up. I was wrong.

RSS 170

RSS Technical Review Capital Email 170

Both Sides of the Table

SEPTEMBER 28, 2014

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue).

Startup 383

Startup Company Companies .Net 383

Eric Greenspan

NOVEMBER 6, 2013

After my latest company collapsed in June of 2012, I went into a bit of a depression. This company I started with my own money and in my third bedroom, had grown and served its customers and employees well for over 11 years. I love coffee, food, farming, sales, marketing and running a startup with great potential.

Startup 167

Startup Entrepreneur Writing Customer 167

socalTECH

JANUARY 17, 2013

We then spent the first half of 2012 beta testing the product, getting feedback and input to the point where we could start selling it. We launched it in March of 2012, at the National Restaurant Show in Chicago, took a booth, got lots of press, and we've been selling it every since. How did you decide to tackle this market?

Mobile 197

Mobile Startup Platform GRP Partners 197

socalTECH

JULY 15, 2015

However, our customers, even with Concur, find those solutions didn't meet all of their needs. We gained quite a number of customers very rapidly, and have 60 percent of the global top 100 legal firms in the world now using our system. Chrome River is picking up a number of those customers.

Software 100

Software Report Startup IBM 100

Startup Professionals Musings

SEPTEMBER 20, 2013

In order for local businesses to buy in, they need to a) reach a large percentage of their customer demographic, b) save them time on their existing marketing efforts, and c) not duplicate any of their existing efforts. Watch out for local sales force requirements. If the sales force is too large, the site will probably not prosper.

Sites 84

Sites Content Sales Startup 84

Tech Zulu Event

MAY 28, 2013

Prior to co-founding EdgeCast, he was a co-founder, chairman and CEO of KnowledgeBase, a hosted enterprise knowledge management company with many Fortune 1000 customers. Before co-founding Bitium, Scott was VP of Product for Fastpoint Games, a sports and entertainment gaming company that sold to WePlay in 2012.

SaaS 92

SaaS Cloud Computing CIO Web 92

Startup Professionals Musings

JULY 12, 2013

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer.

Web 99

Web Startup Sites Design 99