socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

FEBRUARY 26, 2009

Cerritos-based Connect3 , a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. DemandTec originally announced the acquisition in January. Financial terms of the deal were not disclosed. READ MORE>>.

Acquisition 113

Acquisition Cerritos Advertising Software 113

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Financial details of the acquisition were not announced.

Product 133

Product OpenX Pasadena Advertising 133

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Since selling Matt has gone on to become one of the smartest angels I have seen operate. He told them it was now or never.

Acquisition 304

Acquisition Startup Custom Customer 304

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

MARCH 26, 2018

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138

Snapchat Venice Startup Report 138

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Your Software Development Partner. Advertisers. Tags: advertisers sponsors. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Startups Made Simple.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

TechCrunch LA

FEBRUARY 19, 2020

SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Stipop — a Seoul-based sticker API developer with a library of over 100,000 stickers created by 5,000 artists. The latest cohort from Snap’s Yellow accelerator.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Florida, and developed technology to tie consumer''s online behavior to offline purchasing of new and used vehicles.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

SEPTEMBER 24, 2014

Science said the deal came as it was looking for a mobile advertising firm. Upsite develops enterprise analytics and marketing software. Upsite develops enterprise analytics and marketing software. science playhaven merger acquisition advertising network upsight' READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

OCTOBER 11, 2013

Los Angeles-based mobile ad technology developer Airpush said Thursday that it has acquired Hubbl , a native advertising and personalization technology developer. Airpush, which is led by Asher Delug, said it will integrate Hubbl''s native advertising platform into its own products. Hubbl was based in New York.

Advertising 138

Advertising Mobile Los Angeles Acquisition 138

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

OCTOBER 7, 2015

Los Angeles-based Kixer , a advertising technology developer focused on mobile advertising, has been acquired by LAKANA , a developer of content management software based in Minnesota. Financial terms of the acquisition were not announced. Kixer was venture backed by Lowercase Capital, TenOneTen, as well as angels.

Advertising 100

Advertising Content Los Angeles Acquisition 100

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Advertising 147

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Financial terms ofthe buy were not announced.

Blogging 100

Blogging Advertising Sites Acquisition 100

socalTECH

JUNE 21, 2016

Verve , a provider of location-based advertising technology which has operations in San Diego, said this week that it has acquired wireless beacon startup Roximity , and raised $30M in a debt funding. Financial details of the acquisition were not announced. According to Verve, a portion of the debt went towards the acquisition.

San Diego 124

San Diego Acquisition Advertising Marketing 124

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 tubemogul software digital video advertising merger acquisition exit' READ MORE>>.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

APRIL 10, 2015

Los Angeles-based online advertising technology developer Rubicon Project has apparently just hits its one year anniversary on the public markets, saying today that it will be ringing the NYSE closing bell this afternoon. rubicon project merger acquisition nyse rubi advertising technology software exchange' READ MORE>>.

Advertising 100

Advertising Acquisition Los Angeles Technology 100

socalTECH

AUGUST 29, 2012

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. READ MORE>>.

Mobile 140

Mobile Advertising San Diego Acquisition 140

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

Ventura 185

Ventura Advertising Media Acquisition 185

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , which develops ad optimization technology and operates a related online advertising exchange, closed up 33.60% at $20.04 rubicon project merger acquisition exit oculusvr oculus facebook maker studios' Rubicon was venture backed by Clearstone Ventures, News Corp., and Mayfield.

Southern California 153

Southern California Clearstone Santa Monica Acquisition 153

socalTECH

OCTOBER 31, 2013

Financial details of the acquisition were not announced. Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147