SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. . ;) What are you doing with social media to drive business for MakeItWork?

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

NOVEMBER 4, 2009

San Diego-based Brickfish , a developer of social media and networking software being used by brands, reported today that it has hired on a Paul Botto, most recently Head of Analytics for the North American Sales Organization at Google, as its Vice President of Sales. Brickfish is venture backed by DCM, Draper Richards L.P.,

Google 140

Google Sales Social Media Draper 140

socalTECH

JULY 1, 2010

Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Appreciate the media accolades and peer success feedback.

Startup 118

Startup Satisfaction Customer Custom 118

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. Securities and Exchange Commission.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. As part of the acquisition, TweetUp said it will rename Twidroid to Twidroyd, to minimize confusion with products from Lucas Films, which owns the trademark "droid".

Idealab 189

Idealab Social Media Acquisition Pasadena 189

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 99

Startup Social Media Study Guide 99

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing. Appreciate the media accolades and peer success feedback.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

DECEMBER 17, 2022

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Penetrating new customer segments is not so easy.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 173

Organization Invest Customer Custom 173

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. 12 major acquisitions this year putting it over 100 since 05. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Finally, Google. 7 years, 100 companies. That's huge.

Southern California 168

Southern California High Tech SaaS Social Media 168

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. For many companies, the long game is choosing the right strategic partners and acquisitions. But never take your eye off today’s customer.

Social Media 87

Social Media Metrics Customer Custom 87

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

MARCH 20, 2020

Customer acquisition gets harder and more expensive. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

MAY 27, 2011

Financial terms of the acquisition were not disclosed. TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. The site includes message boards about movies, fashion, celebrities, music, and more. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Social Media Social Network Entertainment 133

TechCrunch LA

SEPTEMBER 7, 2021

At the time, it was doing Facebook media buying for e-commerce companies. That being said, we work with companies of all sizes — startups, companies that are already established, and very large companies that need to rework both their creative and their media buying strategy. And then bit by bit, we grew the organization.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. There is still a place for paid advertising. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. It’s the whole conversion flow.

Hulu 111

Hulu Startup Social Media Organization 111

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. Its backed by VantagePoint Capital Partners which has a focus on energy innovation, Internet and digital media. Personalized Card-Linked Offers. Strong Backers.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

FEBRUARY 8, 2015

Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital, mobile and new online options. Word-of-mouth driven customer acquisition.

Customer 100

Customer Custom Satisfaction Social Media 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

OCTOBER 15, 2008

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites.

El Segundo 100

El Segundo Blogging Social Media Advertising 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Social Media 70

Social Media Study Guide Examples 70

Startup Professionals Musings

OCTOBER 11, 2013

Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. In this context, the palette of channels for reaching customers has greatly expanded, to now include social media, digital to mobile, and new Internet options. Word-of-mouth driven customer acquisition.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

MARCH 8, 2019

As a startup, you need to build a large customer base quickly, as Airbnb did with social media work around oversubscribed big-city conferences. Tech startups tend to dismiss offline customer acquisition strategies, such as organizing events, creating on-the-ground operations, or incentivizing users to promote their services.

Customer 73

Customer Custom Social Media Startup 73

Tech.Co

JANUARY 6, 2020

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast. How to host a podcast.

RSS 103

RSS Startup Media Template 103

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. For many companies, the long game is choosing the right strategic partners and acquisitions. But never take your eye off today’s customer.

Competition 65

Competition Social Media Metrics Customer 65