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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Rarely is there alignment between sales and marketing.

Custom 100
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Kelley Blue Book Sale Closes

socalTECH

Irvine-based Kelley Blue Book , the provider of new and used car sales information and pricing, is now officially part of automotive site AutoTrader.com , AutoTrader said Wednesday. Financial terms of the sale have not been announced. AutoTrader.com said that Kelley Blue Book is now a subsidiary of AutoTrader.com.

Sales 113
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. A technical champion may drive a specific innovation, but the business leader has to own the result, in order to drive an appropriate business model, customer acquisition, support, and a growth strategy.

Coach 137
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Report: Goodreads Exit Worth Around $150M-$200M

socalTECH

It looks like the sale of book review and community Goodreads was worth between $150M to $200M, according to a report form AllThingsD Friday, potentially making the acquisition one of the better returns on capital from a Southern California technology startup in recent years.

Report 203
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7 Challenges To Overcome When Building A Startup Team

Startup Professionals Musings

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. Most people will tell you this is impossible, but I found a classic book, “ Army of Entrepreneurs ,” by Jennifer Prosek, where she seems to have actually accomplished this.

Startup 134
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6 Growth Challenges That Every Good Startup Will Face

Startup Professionals Musings

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 106
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8 Steps To A Satisfying And Successful Business Exit

Startup Professionals Musings

As a mentor to many entrepreneurs, I also encourage an entrepreneur exit focus early, and I really like the specific steps outlined in the classic book, “ Exit Signs ,” by Pamela Dennis, who has helped companies through this critical transition for decades. Listen carefully and act accordingly. Build relationships with potential acquirers.

Startup 99