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Report: Unilever Eyes The Honest Company

socalTECH

Is another, Los Angeles consumer startup-- The Honest Company --about to be acquired by Unilever ? An unconfirmed report Thursday afternoon, from TechCrunch, says that Unilever is in early talks to acquire the company, founded by Jessica Alba and SoCal serial entrepreneur Brian Lee. READ MORE>>.

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Report: Honest Co. Files For IPO

socalTECH

the online baby and beauty products retailer co-founded by Brian Lee, Jessica Alba, and Christopher Gavigan, and Sean Kane, has reported filed for an IPO, according to a report from Bloomberg. The report cited "people familiar with the matter". The report says Honest Co. Los Angeles-based Honest Co.,

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Report: Airpush Said To Be Near Acquisition Deal Worth $170M

socalTECH

Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. According to the report, from TechCrunch, the deal is worth around $170M. Perion owns Incredimail, Smilebox, and other Internet properties.

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Report: Spaces Acquired By Apple

socalTECH

A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. The company had attempted to pivot into the virtual reality video conferencing market in the last few months.

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Reports: Tidal, Apple In Acquisition Talks

socalTECH

A report from the WSJ late Thursday said that Apple Computer is in discussions with music service Tidal --founded by Jay-Z--to acquire the company. No pricing details on the potential deal--which the Journal said "may not result in a deal"--were released. READ MORE>>.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? These two questions/answers can help define the early proof points for your company. Next, define what you need from a metrics and reporting standpoint. How will you convert them?

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Clearlake Capital's Provation Medical Acquires MD-Reports

socalTECH

Santa Monica-based private equity investor Clearlake Capital said this morning that one of its portfolio companies, Provation Medical , has acquired MD-Reports , a provider of electronic medical record (EMR), practice management (PM), and report writing software. Financial details of the acquisition were not announced.

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