Startup Professionals Musings

MAY 30, 2021

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” These hyperlocal sites don’t have to compete with global sites, and always have unique content, community advertising, and local issues.

Startup 144

Startup Sites Content Sales 144

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. squarely into a multi-way intersection of who's who in Southern California's blog and technology world. twitter tweets advertising. According to MySpace, it will use Ad.ly READ MORE>>.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with many startup activities, you only have one chance for a great first impression.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Concentrate your efforts on two to three platforms to start.

Social Media 108

Social Media Media Startup Tips 108

SoCal CTO

JUNE 9, 2010

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Through advertising or direct sales, these sites harvest intent. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. As a startup, you the entrepreneur are the brand. by the so-called godfather of content marketing, Joe Pulizzi.

Content 104

Content Custom Customer Marketing 104

Tech Zulu Event

OCTOBER 17, 2012

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What is ProfileTree? What inspired you?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

MARCH 29, 2021

It started a few years ago with the advent of email satisfaction surveys after an online purchase, but now includes interactive Internet ads, as well as custom requests for input on the design of future products and influencers on social media. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance.

Custom 168

Custom Customer Marketing Social Media 168

Startup Professionals Musings

NOVEMBER 27, 2021

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Here are a few: Register domain name and set up hosting. Everyone knows that word-of-mouth advertising is an effective and important part of any small business.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

Startup 107

Startup Technical Review Case Study Software Review 107

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. So who do you believe, and what are the keys to success for your startup? Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

Startup Professionals Musings

SEPTEMBER 16, 2015

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. As a startup, you the entrepreneur are the brand. by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 106

Marketing Startup Content Advertising 106

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. Needless to say I was positively predisposed to this individual before the meeting started.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Lots of online marketing before that, but we had some great results when we were picked up by a national radio program. Hey, radio. Great stuff.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. As a startup, you the entrepreneur are the brand. by the so-called godfather of content marketing, Joe Pulizzi.

Custom 127

Custom Customer Marketing Content 127

Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. She points out changes and new approaches, based on her thirty-year career in technology advertising. Keeping up with this change is critical to your survival.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. As You Start to Mature. In the Early Days. You’ll get empathy. Experience.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

MAY 18, 2013

I’m fully convinced that both inspiration and perspiration are always required in a startup. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Starting a business may be fun, but it’s not easy. Start even before the product is ready.

Startup 100

Startup Patents Competition Social Network 100

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. If I’m totally honest it started as a marketing exercise. It’s true.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Let’s face it, if people want to blog as a career they have to be able to make money. This would make advertising even more visually transparent.

Advertising 276

Advertising Startup Platform News 276

Both Sides of the Table

APRIL 11, 2011

That’s why people turn up to Buzzfeed. In working with brands, Jon says: “ Vary creative, try lots of things, the costs are so low, why would we put up one piece of branded content? It is absolutely MVP of advertising. we started this convo at minute 47]. Good comment community = viral blog.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. Like many users I just started reading the WaPo OpEds more.

Media 288

Media Advertising Screening Content 288

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. Advertising presence.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

FEBRUARY 18, 2011

According to a statement on Twitter's blog, it shut down the access, for "violating our policies." The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads.

Idealab 200

Idealab Southern California Pasadena Blogging 200

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

SoCal CTO

MARCH 18, 2010

I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. With that as a start it rarely feels burdensome.

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

MAY 24, 2011

Southern California--and particularly, Los Angeles--has always been a center of the music business, which makes it unsurprising that there are many, music-focused startups which end up starting here. I then was recruited into a Silicon Valley startup, backed by Kleiner Perkins. Vic Caretti: It's rather diverse.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Thiel is providing his mentees with capital to make their startups a reality. People love the fact that Microsoft was started in a garage.

Startup 92

Startup Capital Blogging Ideas 92