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Magnite Prices $350M Offering

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Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

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MediaAlpha Gets Private Equity Injection

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Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113
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SteelHouse Adds $49M In Funding

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Los Angeles-based advertising software developer SteelHouse is announcing this morning that it has raised $49M in a new funding round. The funding was led by Mercato Partners, and also included Staley Capital and Silicon Valley Bank. SteelHouse is led by Mark Douglas. READ MORE>>.

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VideoAmp Takes $275M For Media Measurement, Now Worth $1.4 Billion

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Los Angeles-based media measurement and optimization software developer VideoAmp has raised $275M in funding, giving it a $1.4 The funding included The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners. billion valuation, the company said onn Thursday.

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Ross Levinsohn Joins SteelHouse's Board

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Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, SteelHouse is led by Mark Douglas, and venture backed by Mercato Partners, Staley Capital and Silicon Valley Bank. to its board of directors. READ MORE>>.

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Gravity Acquired By AOL For $83M

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Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners.

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Tealium Reports Growth

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San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company recently raised $30.7M READ MORE>>.

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