Startup Professionals Musings

JULY 20, 2020

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

Startup Professionals Musings

MAY 6, 2023

Peruse company reports from your business domain. Buying large detailed reports from market research freelancers and name-brand providers usually costs several thousand dollars, and often is not required to find the summary data you need to satisfy investors.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

APRIL 18, 2021

If there are financial anomalies, or someone on the team doesn’t know the current strategy, or is unhappy with you or the company, the investment will be jeopardized. Call a company meeting to communicate what is happening, and why. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

AUGUST 14, 2020

Peruse company reports from your business domain. Buying large detailed reports from market research freelancers and name-brand providers usually costs several thousand dollars, and often is not required to find the summary data you need to satisfy investors.

Marketing 157

Marketing Statistics Research Report 157

InfoChachkie

JUNE 23, 2011

What follows is a summary which paraphrases Jason’s responses. We started the company (because) …if you asked the average consumer what they think of the ads they see, if they see them at all, they are largely irrelevant and in many cases annoying. 5) Most great companies have inspiring Origin Stories. You guys never broke up.

Yahoo 210

Yahoo Startup Advertising Summary 210

Startup Professionals Musings

JUNE 26, 2021

That means you need to tune your advertising, business model, and product features to meet multiple cultural norms, and have the broadest appeal. It starts by not giving your company a name that means something totally offensive in some future important market. Look at the world as today’s global market.

Startup 146

Startup Resource Summary Entrepreneur 146

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. if you get some value out of the notes consider checking out his company or Twitter feed). TWIVC Summary – Richard de Silva. I’m now back & ready for action. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

OCTOBER 22, 2008

According to Calacanis, the firm is "fairly certain" that advertising for the next two years will be "severely depressed." The cuts will give the company runway past 2012. and Sequoia Capital, and provides human-edited search pages and news summaries. Mahalo is venture backed by Burda Digital Ventures, CBS, News Corp.,

Mahalo 100

Mahalo Santa Monica News Summary 100

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Both Sides of the Table

AUGUST 9, 2011

So the industry formed around a day of the week when all partners could avoid having company board meetings or traveling. Valuations were enormous relative to progress in companies. Companies with less than $2 million in revenue were asking for $50-60 million valuations and getting them. tl;dr summary. tl;dr summary.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Once you’ve reached a level in a company where you’re less worried about daily politics above you people are much more relaxed about sharing information. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

MAY 17, 2013

I found a great summary of key strategies used, with life stories, in “ The Risk Takers ,” by Renee and Don Martin. Even a huge multi-billion-dollar company can’t offer everything for everyone. Save your bucks and get notice without expensive advertising. Never stop reinventing your company.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

Startup Professionals Musings

AUGUST 17, 2018

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

MARCH 1, 2011

Mike Yavonditte is the founder of the “super hot&# Hashable , a startup out of NYC that has been described as a “ Mint.com for Social Capital ” Mike sold his previous company, Quigo , to Aol for $340 Million. He is also an active angel investor in companies like Klout and Meetup. were doing.

Google 302

Google Startup Advertising Acquisition 302

InfoChachkie

JUNE 2, 2011

The company initially focused on self-serve users who purchased the solution online, competing with the likes of Basecamp and GoPlan. You can watch the video below or watch it on YouTube by clicking here : What follows is a summary which paraphrases the interviewee’s responses. For exact quotes, watch the video.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. That’s not how you handle a major announcement in your company. Fan Summary of Netflix Redux, the movie : 2 out of 5. Because poorly run marketing can negatively affect a company. A blog post! It was filled with profanity and pretty dirty commentary.

Netflix 287

Netflix Custom Customer Pricing 287

Both Sides of the Table

APRIL 19, 2011

Or read the quick, informative summary below the image! Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. Here’s a summary of our interview.

Acquisition 304

Acquisition Startup Custom Customer 304

Startup Professionals Musings

MAY 1, 2019

For example, one of the first home grocery delivery companies, Webvan, was so enamored with early traction in Silicon Valley, it raised and spent nearly a billion dollars and went public, before filing for bankruptcy three years later. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns.

Metrics 86

Metrics Startup Training Custom 86

Startup Professionals Musings

APRIL 25, 2014

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he recommends today: Search-engine marketing. Social-media advertising. Display advertising.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. Others are skeptical, “Ha! But I digress.

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

SEPTEMBER 15, 2018

Peruse company reports from your business domain. Buying large detailed reports from market research freelancers and name-brand providers usually costs several thousand dollars, and often is not required to find the summary data you need to satisfy investors.

Research 87

Research Marketing Statistics Report 87

socalTECH

DECEMBER 30, 2015

Just this year alone we have studied 3,400 North American enterprise software companies including many in SoCal and dug in deep on over 200 of these companies. Over the course of the year our active portfolio companies received awards or recognition on over 35 separate occasions.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Both Sides of the Table

MAY 7, 2013

This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group. If you want to understand my thesis behind Maker you can read this article that outlines the trend , but in summary: People watch 5.3 This has been a very welcome addition.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Startup Professionals Musings

AUGUST 6, 2016

His professional background includes having held marketing-executive roles at big companies as well as startups. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Social-media advertising.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

APRIL 20, 2012

I found a great summary of key strategies used, with life stories, in a book titled “ The Risk Takers ,” by Renee and Don Martin. Even a huge multi-billion-dollar company can’t offer everything for everyone. Save your bucks and get notice without expensive advertising. Never stop reinventing your company.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

InfoChachkie

JUNE 16, 2011

What follows is a summary which paraphrases Arnie’s responses. When a platform evolves, at some point the company that built the platform starts to slow down. 1) What is your primary goal in the next six months – bring on more Advertisers, top employees, celebrities, agency partners? – Value Prop Twitter Style : Ad.ly

Social Media 252

Social Media Platform Media Networking 252

Startup Professionals Musings

FEBRUARY 5, 2018

These are companies that not only have a familiar brand, but carry from five to 35 billion dollar valuations. As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Tech Zulu Event

APRIL 23, 2013

No summary of what we did, no easy way for me to recommend my trainer to my friends, and no way for me to easily book the next appointment. Sergey’s past experience includes development of enterprise solutions for companies including: Harley-Davidson, Nokia, Blue Cross / Blue Shield, Wellpoint, Aetna, and Navteq. Any competition in LA?

Social Network 92

Social Network Networking Training Summary 92

Startup Professionals Musings

OCTOBER 3, 2012

In a recent book by business technologies guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of the top strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. There is still a place for paid advertising. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. If you raise millions of dollars from professional investors it is no longer “your” company but a shared company that you control. In the Early Days. In the Growth Years.

Startup 325

Startup Sales Technical Review Software Review 325

Both Sides of the Table

JANUARY 17, 2011

EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. If you plan to read the post you can skip the summary if you want. This applies equally to VCs, startups & big company executives. Just 12 bullet points & you’re done.

Writing 356

Writing Startup Ideas Summary 356

Startup Professionals Musings

JULY 26, 2013

If there are financial anomalies, or someone on the team doesn’t know the current strategy, or is unhappy with you or the company, the investment will be jeopardized. Call a company meeting to communicate what is happening, and why. This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy.

Technical Review 97

Technical Review Startup Satisfaction Summary 97