Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

socalTECH

MARCH 11, 2009

Burbank-based Steamboat Ventures , the venture capital arm of Disney, is one of the investors in Bay Area-based mobile games advertising firm Greystripe , which raised a $5.5M Greystripe's services insert in-game ads into mobile games, and the firm also operates the GameJump.com mobile games portal site. READ MORE>>.

Steamboat Ventures 100

Steamboat Ventures Invest Burbank Advertising 100

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

SoCal Tech Calendar

JUNE 28, 2009

Tuesday, June 30, 2009 -- Online and Mobile Video. The UCLA Anderson School of Management and the German American Business Association (GABA), invite you to an exciting panel discussion with top digital media executives and venture capitalists followed by a reception at the UCLA Faculty Center. See [link].

Mobile 100

Mobile Break.com UCLA GRP Partners 100

socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. The new feature features--as advertised--six second reviews of current films in a very (very) short video. Leatherman is best known as "Mr.

News 138

News Hulu Hollywood Entertainment 138

TechCrunch LA

OCTOBER 19, 2019

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio. Heyward did not respond to a request for comment.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Content goes global (of Maker Studios 4.4 Not so fast.

Company 339

Company Companies Technical Review Content 339

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

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SEM Content Platform Acquisition 150

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. To a content provider, that's something you have to pay attention to.

Media 150

Media Report Advertising Content 150

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

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Metrics Sites Advertising Web 207

Tech Zulu Event

NOVEMBER 12, 2013

On the legal side, my practice in North California and we have an advertising and media group in New York City. Manatt Venture Funds, which we dedicate a specific portion of our funds to targeted digital media investments, is also part of the Manatt Digital Media network. More interest and money invested in LA.

Los Angeles 84

Los Angeles Media Invest Startup 84

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Tech Zulu Event

FEBRUARY 19, 2013

Founded by Alessandro Petrucciani from Italy, Alex Napetschnig from Austria,Baris Tamer from Turkey, Emiliano Saurin from Argentina and Roland Heuger from Germany, Klash App recently closed its first ever investment round and revamped its iOS App which is now online. It is now easier than ever to create fun and daring content.

Invest 68

Invest Slides Ideas Mobile 68

socalTECH

SEPTEMBER 4, 2014

Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. We sincerely hope that people will step up enough to support our content, so we never have to rely on commercial ads. Where are you in terms of investment? READ MORE>>.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention. That trend is growing every day.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

AUGUST 6, 2012

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. Our whole goal is to create content for real life.

Demand 240

Demand Media eHow Content 240

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

InfoChachkie

JUNE 22, 2015

Why are the world’s biggest Internet companies investing in a technology created in the late 1800’s? It’s undeniable that consumers are digesting more online content on the mobile supercomputer in their pockets than via any other modality. 75% of all calls to businesses originate on a mobile phone. Share and Enjoy.

Mobile 100

Mobile Technical Review Google Tool 100

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

JULY 9, 2012

Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers. My son is similarly unacquainted with cable TV. He is not alone. Feeding The New Networks.

Google 133

Google Develop Development Funding 133

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

socalTECH

JULY 1, 2014

Editor''s note: we''re dual running this content across our Southern California and Pacific Northwest Site, since Vadio is split between the two regions). What we realized, was that people went to the audio sites for curation, and went to YouTube for the video of that same content. What is Vadio all about?

Platform 164

Platform Startup Content Sites 164

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Yes, we understand that it’s all about providing high-quality content.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

DECEMBER 5, 2010

mobile, locations, layering of services, data management, portability & more]. Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences. The Past (1985-2002).

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. We're looking to build out our investment portfolio.

Southern California 100

Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. We're looking to build out our investment portfolio.

Capital 100

Capital Southern California Media Venture Capital 100

Tech Zulu Event

DECEMBER 19, 2011

Network with hundreds over delicious four course dinner followed by panel on Attracting Venture Capital, and Top Trends for Social Media, Mobile Apps and Consumer Devices. Our very own Amanda Coolong will be moderating the Attracting Venture Capital, Social TV, Social Media and Mobile Trends panel. Thanks to our sponsors!

Social Media 84

Social Media Newsletter Mobile Startup 84