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MySpace Inks Advertising Deal With Orange

socalTECH

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162
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Kixer's Co-Founders On Mobile Ads and Early Exits

socalTECH

That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand. It's all been self signups.

Mobile 100
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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AdQuick Names Former Awesomeness Exec As Chief Revenue Officer

socalTECH

Los Angeles-based AdQuick.com , which is developing software to help marketers and agencies measure the effectiveness of both out-of-home and digital out-of-home advertising, has named Max Polisar as the company's Chief Revenue Officer. Polisar was most recently Chief Revenue Officer at Awesomeness.

Sales 113
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WebVisible Enhances Ad Platform

socalTECH

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>. READ MORE>>.

Platform 160