socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. The company is led by CEO Sam Kim.

Advertising 113

Advertising Los Angeles Mobile Sales 113

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

OCTOBER 24, 2014

Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.

Report 147

Report Advertising Guide Sales 147

socalTECH

JUNE 27, 2019

Los Angeles-based AdQuick.com , which is developing software to help marketers and agencies measure the effectiveness of both out-of-home and digital out-of-home advertising, has named Max Polisar as the company's Chief Revenue Officer. Polisar was most recently Chief Revenue Officer at Awesomeness.

Sales 113

Sales Advertising Los Angeles Mobile 113

socalTECH

FEBRUARY 6, 2014

Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. Airpush offers up mobile advertising and targeting technology, aimed at mobile apps.

Google 147

Google Yahoo Advertising Mobile 147

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

MAY 1, 2013

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. The online coupon site says that is currently is driving around $500M in sales annually for its partners.

Design 154

Design Web Design Advertising Mobile 154

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. com), which offers up local, peer-to-peer sales. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

APRIL 12, 2017

Evite said that women head up its Product, Analytics and Data Infrastructure, Mobile Development, Testing and Advertising Operations, in addition to HR Legal & Operations, Process Excellence, Sales Strategy, and Corporate Communications & Business Development. female employees, and 84.6% female).

Evite 179

Evite Company Companies Equity 179

socalTECH

JUNE 3, 2011

The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network. AdColony operates a mobile video ad network; Evolve Media is the parent firm of Gorilla Nation, AtomicOnline, Springboard Video, and Double Helix. The two did not reveal other details of the arrangement.

Gorilla Nation 133

Gorilla Nation Mobile AtomicOnline Media 133

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development. Steelhouse provides its software to brands, helping them with retargeting and prospecting campaigns through display, mobile, and social channels. READ MORE>>.

Culver City 100

Culver City Google Advertising Software Development 100

socalTECH

NOVEMBER 3, 2010

Irvine-based WebVisible , the provider of local search advertising services for small businesses, said this morning that it has named Geoff Stevens as its Executive Vice President and General Manager of GLobal Business Development, and Natalie Tarpinian as its Vice President of its National Sales Division. Overture, InfoSpace, U.S.

Yahoo 159

Yahoo Advertising Sales Los Angeles 159

socalTECH

APRIL 21, 2014

Financial terms of the sale were not announced. Oversee.net said the move would allow it to focus on "more aggressively" developing its portfolio of web properties and mobile applications--and in particular, the many branded websites the company now owns in the areas of travel, consumer finance and comparison shopping. READ MORE>>.

Oversee.net 133

Oversee.net Advertising Web Acquisition 133

socalTECH

FEBRUARY 2, 2011

Encinitas-based Verve Wireless , which develops mobile applications for local publishers, said today that it has acquired Deconstruct Media , a mobile advertising technology firm. Financial terms of the acquisition were not disclosed. Verve said that Deconstruct's team will be based of it its Washington, DC office.

Media 145

Media Press Advertising Mobile 145

socalTECH

OCTOBER 23, 2013

The ones who are doing it feverishly are a small niche of people, which really is all of the grocery bloggers today, who figure out what is on sale, what coupons are also available, and stack those coupons on top of those sales. The cover several regions, figuring out what''s on sale, what coupons there are, and match them up.

Mobile 140

Mobile Sales Startup Sites 140

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

SEPTEMBER 14, 2011

Los Angeles-based MindJolt , the online and mobile games developer headed by former MySpace founder Chris DeWolfe, reports today that it is now seeing about a third of the company's total revenues coming from the sale of virtual goods. READ MORE>>.

Mobile 167

Mobile Advertising Los Angeles Report 167

socalTECH

APRIL 13, 2011

San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Hodges was most recently Head of Global Sales at the Associated Press, and also has served at Nokia Interactive, Enpocket, and Discovery Communications. READ MORE>>.

Press 165

Press San Diego Mobile News 165

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

socalTECH

MAY 7, 2015

Financial terms of the sale were not disclosed. Playhaven is a mobile ad network, which Science had acquired in September of 2014. RockYou said it will use the acquisition to "turbocharge" its expansion into mobile. The two companies said Playhaven serves its mobile ads to 18,000 games and 250 million monthly active users.

Incubator 100

Incubator Mobile Acquisition Los Angeles 100

Startup Professionals Musings

SEPTEMBER 11, 2021

One or more of the following parameters are viewed by most investors as traction indicators, but good entrepreneurs are often creative and define their own to supplement these: Start with sales to-date for a priced offering. As an investor, I would like to see one month of sales, and see how that compares to your projections.

Startup 121

Startup Metrics Customer Custom 121

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

socalTECH

DECEMBER 2, 2008

Los Angeles-based Hydra, an affiliate advertising network, said Monday that it has appointed Gary Gooperman as the firm's Executive Vice President of Finance and Administration. Hydra provides cost-per-action (CPA) advertising via banner and other online marketing. READ MORE>>

Advertising 100

Advertising Los Angeles Networking Mobile 100

Both Sides of the Table

JANUARY 14, 2014

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In the US alone there are 30 billion inbound sales calls every year.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. Thanks, and good luck!

Media 150

Media Report Advertising Content 150

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76