Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. MomentFeed is venture backed by Level Equity, Signia Venture Partners, Draper Nexus and DFJ Frontier.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

APRIL 21, 2014

Financial terms of the sale were not announced. Oversee.net said it sold DomainSponsor to Rook Media , a European domain monetization company based in Zurich. domainsponsor oversee merger acquisition domain domainer name monetization rook advertising' READ MORE>>.

Oversee.net 133

Oversee.net Advertising Web Acquisition 133

socalTECH

OCTOBER 12, 2015

Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. Omar Nicola: When we launched the company, it was no surprise that content publishers were struggling to monetize their mobile audience. Most people really hadn't tapped into the mobile web.

Mobile 100

Mobile Startup Content Advertising 100

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. com), which offers up local, peer-to-peer sales. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

SEPTEMBER 14, 2011

Los Angeles-based MindJolt , the online and mobile games developer headed by former MySpace founder Chris DeWolfe, reports today that it is now seeing about a third of the company's total revenues coming from the sale of virtual goods. READ MORE>>.

Mobile 167

Mobile Advertising Los Angeles Report 167

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Both Sides of the Table

SEPTEMBER 15, 2013

I agree with YouTube (that they provide more (hosting, ad sales, etc.) This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5%

Networking 366

Networking Media Content Customer 366

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. The firm's prior products were used by major online publishers and their sales teams to quote and book more traditional, direct ads.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

APRIL 13, 2011

San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Hodges was most recently Head of Global Sales at the Associated Press, and also has served at Nokia Interactive, Enpocket, and Discovery Communications. READ MORE>>.

Press 165

Press San Diego Mobile News 165

Both Sides of the Table

JANUARY 6, 2014

By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. how much energy to put into channel partners vs. direct sales. how to evolve our management team.

Startup 325

Startup Sales Technical Review Software Review 325

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood. 10:30-11:00am. Tues 9/25.

Social Media 92

Social Media Los Angeles Media Angel 92

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey).

Email 339

Email SaaS Venture Capital Google 339

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. ” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. .” That is YouTube today.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Example here: [link]. Vince: I only take business that I believe in.

Startup 225

Startup Los Angeles Twiistup Social Network 225

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Customer 60

Customer Custom Marketing Social Media 60

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

MARCH 10, 2017

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

SEPTEMBER 24, 2015

Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JULY 1, 2010

Company plans to use the capital to build out sales and marketing and r&d. -a Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Spread through word-of-mouth as the company has no sales team, all engineers.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Advertisers include Target, Kraft, Huggies, Hyundia, and more.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

APRIL 25, 2011

and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Matt McMahon, Fox Digital Entertainment, VP Mobile. Kendall Rhodes, Relativity Media, VP Digital Programming & Content. davidbeebe. Neal Weiss, Yahoo! Originals is Yahoo!’s

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

SEPTEMBER 28, 2018

We tie into the point-of-sale systems, so we can track every campaign and purchase, and provide powerful offline data for these brands. Amit Jain: What we do, is we have integrated with all of the major point-of-sale systems that retailers use. All of those customers in the CRM are retargetable, and measurable.

Startup 113

Startup Customer Custom Sales 113