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Mobile Roadie Snags Exec From Topspin Media

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Los Angeles-based Mobile Roadie , the developer of branded mobile apps for celebrities, musicians, and brands, has snagged a VP away from fellow Los Angeles firm Topspin Media. According to Mobile Roadie, it has added Andrew Mains as its Chief Operating Officer. He also has served at Universal Music's Interscope Records.

Mobile 140
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Mogreet Ramps Sales, Marketing Team

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Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

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Evolve Media, AdColony In Mobile Ad Partnership

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Los Angeles-based Evolve Media COrp and fellow Los Angeles online ad firm >b>AdColony , which is a division of Jirbo , said yesterday that the two are in a partnership deal. The two said that the deal will combine Evolve's online ad sales force with AdColony's mobile ad network.

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Loop Now Launches Short Form, Social Media App, Firework

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Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. The company's Chief Revenue Officer is Cory Grenier, who previously was Director of Sales & Marketing at Snapchat.

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GumGum Snags Amazon Vet For Sales Efforts

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GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Mobile 173
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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?